James Nickson

Principal Designer Joined over 2 years ago

  • 0 stories
  • 1 comment
  • 7 upvotes
  • Posted to American Express brand refresh, in reply to Eric Blattberg , Apr 13, 2018

    Did you really think that a 165-year-old bank would come out with something crazy different than what they had? Let's appreciate how well Pentagram did on updating something traditional for our current era. This is a great example of how for a global brand like AmEx, execution across all touchpoints is more important than innovation.

    3 points
Load more comments