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Graphic Designer Joined almost 5 years ago
Easy, don't offer the option to pay for "just a logo".
From my experience, it's usually just a lack of awareness on the clients part. Most people don't even know what a brand is, all they know is that they need a logo. So if you present an option to pay for just the logo, you're communicating that its perfectly fine for them to do so.
Show them what a basic brand identity involves, give them examples of work you've done that showcase exactly what goes into it. It will show them how a logo is just one piece of the puzzle.
For myself, the basic package includes a logo, colors, and typeface. Most companies barely know how to work with anything beyond those three basic elements so its best to start there. If you just handoff a logo, the client is guaranteed to pick random typefaces and colors and they'll almost surely make some dreadful choices.
If the customer STILL tries to haggle you down to only paying for a logo, walk away.
You came in pretty heavy with the snark on that first comment with zero explanation, which is probably why you're feeling those downvotes, but you certainly aren't wrong.
I was thinking the exact same thing: "hey neat, a tutorial that will show me how to export an animation from AE as SVG".
Lottie's been around for a little while now, so was really hoping to see a new approach that didn't require using multiple 3rd party tools. Turns out the only thing they cover is animating a vector image in after effects, that's all.
What really bothered me is they clearly allude to covering the export process (with a link that jumps you to that section, no less) but turns out that step isn't even in this tutorial:
"The solution is an After Effects CC extension called Bodymovin combined with the mobile library Lottie. But you’ll have to wait until Iconfinder’s next blog post ..."
So all in all, SVG's have no nothing to do with this. AE doesn't support them (you need to first convert them using Illustrator), and from what I gather Lottie exports JSON data. I'm just as confused as you are as to why they are highlighting it.
Yep. There are a lot of great points here, but not much to be learned. The amount of time invested into designing the page is unfortunate, could have spent way less gathering examples and posting a basic article on Medium.
I think it's a pretty cool detail. A simple 0.2-0.5s fade-in on the pink would probably help smooth out the jarring flash when you introduce it.
I completely agree. I've always scratched my head when I see this logo.
The brand is visually striking but nothing about the logo seems to connect with the concept. Easy enough to make the connection that "Semplice" = "simple", I don't understand why they opted for a logo that completely fails to support the product or the concept.
The new version is undeniably cleaner; conceptually its nowheresville.
At first, I absolutely hated these. Almost wrote a strongly worded email in disgust. And now, after a week of seeing these goofy empty states ... my god, I think I like them.
Definitely an interesting idea, but if I put myself in the candidates position I can't help but think I'd be put off by an employer asking me interview questions over a text message conversation.
Not sure how an employer could get a good read on somebody this way, not to mention the pain in the ass of candidates needing to type out responses on their phone.
Honestly, it just feels a bit lazy.
Same, kind of crazy to look at. Link to their dribbble:
Sometimes you have to go too far before you realize it's best not to.
Nice and simple is how I would describe it.
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