Be nice. Or else.
Graphic Designer Joined about 4 years ago
I completely agree. I've always scratched my head when I see this logo.
The brand is visually striking but nothing about the logo seems to connect with the concept. Easy enough to make the connection that "Semplice" = "simple", I don't understand why they opted for a logo that completely fails to support the product or the concept.
The new version is undeniably cleaner; conceptually its nowheresville.
At first, I absolutely hated these. Almost wrote a strongly worded email in disgust. And now, after a week of seeing these goofy empty states ... my god, I think I like them.
Definitely an interesting idea, but if I put myself in the candidates position I can't help but think I'd be put off by an employer asking me interview questions over a text message conversation.
Not sure how an employer could get a good read on somebody this way, not to mention the pain in the ass of candidates needing to type out responses on their phone.
Honestly, it just feels a bit lazy.
Same, kind of crazy to look at. Link to their dribbble:
Sometimes you have to go too far before you realize it's best not to.
Nice and simple is how I would describe it.
I had the same urge to write something like this after reading the Invision blog the other day. I couldn't believe that the author (or someone proofreading) didn't recognize that the problem being described had nothing to do with personas but that those who created them openly admitted "we made them up". I'm all for opposing points of view but this was one of the more ignorant things I've ever read.
I don't think we realize the gravity of the internet being used as a platform to spread our ideas far and wide. It can have some really powerful and not always positive consequences when opinions can be thrown out across the world in an instant.
It's all great looking stuff, but VERY short on details, and you show just a handful of visual examples.
You could benefit to expand a bit more on what was involved in the design/dev process.
I've said it before on DN, consider the hackintosh route if you're comfortable putting together a new machine. Some people like the assurance they get knowing Apple will fix their problems when they arise, for those who don't need that you're breaking the bank for no reason.
Just follow one of these guides (exactly) and you should be laughing: https://www.tonymacx86.com/buyersguide/march/2017
People say its not reliable, and maybe I got lucky with my build but I have yet to experience a single issue with my machine. It runs flawlessly, dual boots into Win or MacOs, is incredibly fast and saved me a ton of money when I was faced with a new Mac purchase. There's some tech know-how required to get it running but if you are relatively competent you should be fine.
That being said, don't be worried about learning how to use a Mac. It's the simplest thing in the world to do and really is a great environment to be work in.
I had to find a way around this issue recently. A remote job I had required me to use Sketch, but my Mac laptop was woefully out of date and couldn't run it. I was in a bind and really had to find a solution quickly or I'd be without a job.
The choice was either spend $2k+ on a new iMac , $1200ish on a very low-spec Mac Mini, or upgrade my current pc and build a hackintosh. I was a little worried as paying my rent depended on this to work but I honestly couldn't justify the price/performance ratio of an apple machine (I also don't mind living on the edge sometimes).
So, I bit the bullet and followed a guide on https://www.tonymacx86.com/. I bought only the specified hardware listed (important) with the exception of the video card that I already had on hand. Long story short, in a single evening I had a computer up and running that dual-boots Windows and Mac and has performed flawlessly ever since.
No word of a lie, I've had zero issues and it's the fastest machine I've ever had the pleasure of working with, all for around $1000 in upgrades on a 6 year old PC. If you're building from scratch, you could probably make it work for about $1500 +/- a few hundred.
I do prefer working with the Mac UI but their hardware is seriously overpriced and underpowered, not to mention lack of gaming potential. I never need to worry about cross-compatibility, I simply jump into the ecosystem required.
Needless to say, I doubt I'll ever buy another piece of Apple hardware again. If anyone wants specs I'll post but, simply put, its streets ahead of anything you can buy in that price range from Apple. The only upside you may find with buying a new iMac is the very, very nice monitor but honestly most of the people you design for are not using a 5k apple display and I see no reason to fool yourself while you work. I'll take performance over display quality any day.
Be nice. Or else.
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