Philip Lester

Philip Lester

Durham, NC CEO @ Dreamten & GiveForms Joined almost 4 years ago Philip has invited Ryan Nordyke

  • 85 stories
  • Posted to Airbnb Cereal typeface, May 16, 2018

    Why was it necessary for Airbnb to create a new typeface?

    The real reason... licensing costs on Circular is friggin' ridiculous.

    21 points
  • Posted to Walmart new homepage design – Is it better?, May 13, 2018

    I like this new look for Walmart.

    Is it better? Definitely looks a hell of a lot better. In terms of performance though, tough to say... if they change it drastically in the next 6-8 months then I think you can safely say it did not perform.

    3 points
  • Posted to Notion 2.0, in reply to Ken M (No, not that one) , Mar 20, 2018

    Welp, DN's duplicate function did not show this or pick it up, so I submitted it. Thanks for pointing this out.

    1 point
  • Posted to Pentagram rebrands Rotten Tomatoes after 17 years, Mar 07, 2018

    It feels modernized yet familiar. It's incredibly tough to do an evolution like this without losing the soul and personality of the previous, but imo they nailed it.

    0 points
  • Posted to Light Phone 2, Mar 02, 2018

    As smart as Silicon Valley has gotten with A/B testing to iterate and increase DAU as much as possible, the detriment it's had on society is undeniable. For people who want tech to serve them instead of us serving tech, this seems like a great solution.

    9 points
  • Posted to Why is this trend taking over?, Mar 01, 2018

    Cuz it looks great and immediately adds a ton of polish to any site.

    0 points
  • Posted to Sketch adds prototyping in version 49, Feb 28, 2018

    Invision, Adobe, and Figma are creeping in on their territory. This is a move to lock more people into the Sketch platform. Smart on their part, but also further fragments the market and opens up even more options.

    To maintain their dominance, Sketch needs to create a full-featured web browser accessible version, prototyping and all.

    7 points
  • Posted to Dribbble removes ability to filter all shots by 'Recent' on main navigation, Feb 27, 2018

    Whoever is behind Dribbble these days is killing the platform. I understand wanting to monetize it, and by all means they should, but the intro of Scout in essence killed all designers sources of leads. I've talked to a ton of designers who this has happened to and they all echo similar things.

    I realize this is a bit off topic, just needed to vent :)

    3 points
  • Posted to Wayfinder, Feb 27, 2018

    Over the past year, we've worked with a number of companies to audit the UX/UI of their app and give them actionable advice on how to:

    • Improve Conversions

    • Reduce Churn

    • Improve Customer Satisfaction

    • Simplify their Interface

    • Clarify their Writing

    We productized service called Wayfinder.

    0 points
  • Posted to Crowd Ox, Feb 26, 2018

    My agency did a deep dive into the Crowd Ox platform that helps Kickstarter project creators manage their projects. We wrote the content for and designed, developed, launched the new home page for Crowd Ox last week. The rest of the pages are being worked on and should launch shortly after.

    I know designers here are super critical so please, fire away and let me know how you think it can be improved.

    0 points
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