Matt, totally understand your stance. Design community has been fed for many years with the false promises of "one tool for everything". The real reason why all of these companies failed is because they've been pushing print design software just a bit closer towards digital design requirements. We still end up drawing images, duplicating pages, and then creating limiting interactions between of them.

We're not promising to solve all of the problems at once. Phase v1 will be focused on interactions - and will let you create advanced interactive prototypes visually. Next we will shift our focus to building editing tools, dynamic layouts, collaboration - and eventually export to code API.

The short answer is: Phase v1 is all about interactive prototypes, versions v2+ will fill in the other gaps in digital design workflow, eventually letting you export production ready code.

The problem is that we end up using 10 different tools. Switching between them in inefficient, and time consuming. Having a common format, that would include interactions, is virtually impossible - unless we just design and share images (which we still do).

That's exactly the problem that we're solving. In Phase you'd be able to design fully working interactive products, not just PNGs.

A series for artices digging deep into Phase v1 is coming soon!