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Mac and iOS Developer Joined almost 2 years ago
Danny hasn't posted any stories yet.
Did anyone else read this as Hardon and think it is a strange name for a design tool?
Hi. This is Danny and Aaron who created Midnight. We can share our reasons behind the infamous $8 price for the dark theme plugin, aka “just colours”!!
— Designers have been asking for a dark theme in Sketch for more than 2 years ( https://dribbble.com/shots/2472966-Sketch-dark ) but it never happened. When we began working on it we realised why — because it is really hard!
— New Sketch updates in the future will break our plugin and we are responsible to keep Midnight updated. Developing once is easy but we need so commit our future time to maintain the plugin.
— Everybody’s system configuration is different so we get a lot of support requests on Twitter with unexpected bugs and corner-cases. Providing support takes a lot of our time.
— When you use Midnight, it provides value for every minute and every second that you use Sketch. Unlike other utility plugins which perform their task and then go away. Unlike a latte or a beer that provides value only for a few hours (we really think it is unfair to compare software costs with cost of lattes)
— Dark theme is not for everybody. Some people who were waiting for a Sketch dark theme for years realised they preferred the light theme anyway. For those who like and enjoy it $8 would be a fair amount to pay for something they will use a lot for even the next year or until dark mode is natively added in Sketch.
— We had modest sales in our first week. About 100 people have bought a license. After paying Stripe fees and hosting charges we made about $740 which is $19 per hour based on 40 hours per week. The $8 is a one-time cost so there is no recurring revenue for us which means revenue is going to be very unstable.
— Three people work on Midnight. Danny (developer) Yi-Ming (designer) and Aaron (support and copywriting). It will be some time until we become millionaires out of selling this plugin!
In conclusion, we do not think designers are stingy. Sometimes it is hard to see what goes on behind the curtain and what it really takes to build and maintain a product. We are openly sharing our development process, our reasons for pricing, and our sales metrics to help you look at this from our perspective.
Hi Carey. We tried to fix the canvas flash issue but could not find a solution. This also happens when there is no dark theme but is not so distracting when the canvas is also light. We will ask Sketch team for help and try to fix it in future updates. We think it is easier for other plugins like Craft and Anima to add support for a dark theme by reading from our shared setting. If Midnight gets popular maybe they will consider adding support!
Hi Nader. It took us a month of work to get the colors to show up in the right place! We are charging for it because it will take time and effort to keep it updated for future Sketch releases. Anyway, thank you for checking it out
Hi Stefan. Sorry about that. It is a bug and will be fixed in the next update. It happens when the toolbar has been customised.
Hi Trevor. We are debugging this issue.
This is a bug and we have fix for it. We will post an update this week including some other bug fixes.
Hi Dennis. We are working on a fix for this.
Hi Svenn. Color values are stored in a json file in the plugin bundle (Midnight.sketchplugin/Contents/Resources/themes) Duplicate the designer.json file... change the id and name of your theme (important)... then set your own color values. To apply changes you have to restart Sketch.
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