As a PDF that's going to be sent by email or uploaded/downloaded, the rule is probably quite simple. The bigger it is the more likely something will go wrong. :)

Sounds a very good idea. Anything that would make Sketch, XD, Figma etc behave more like an application written in code I'm sure would be welcomed. :)

Adobe really seem to be getting their act together with XD, and implementing much sought after features very quickly. There's a list of feature requests and what's in development here; https://adobexd.uservoice.com/forums/353007-adobe-xd-feature-requests.

I love Sketch. It's the go to tool for my web projects. But there are still a few glaringly obvious issues that need sorting out.

For me these are ;

The memory usage. Using Sketch really takes a large chunk of memory, especially when using large images.

The line-height issue. This has affected me on several occasions. It can be almost impossible to use a baseline grid.

File sizes. I may have missed something here but exported file sizes seem to be huge compared to exporting in Photoshop.

It's always a good idea to do three times as much work as you should be doing.

I see the main advantage of the mark is that it's ambiguity does make you wonder what the story behind it is. It's not often that you can get away with a logo with multiple possible interpretations but maybe in this case it works.

The fact to take from all of this is that there will ALWAYS be a market for cheap/generic design work. There are clients out there who won't ever allocate the budget to hire a designer to create a complete and bespoke (and decent) brand.

Clients sometimes have a strange view that because they know how to use Wordart or Clipart in a Word document, it is assumed that they themselves could in theory design a logo. They might only see the prohibitor as time, which then devalues the service.