Nicole Chen

Visual Designer Joined about 2 years ago

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  • Posted to What is the essential creativity part of doing UI design?, Sep 27, 2017

    UI design is a broad field. It really depends on platform, target audience and industry.

    What UI designer are you? Web or mobile? In my opinion, Web has more possibilities than mobile does. Toggling between various platforms always makes me feel refreshed.

    Who is your target audience? Enterprise users or consumers? The visual variations in enterprise field are very limited. Enterprise clients usually don't want to spend money on UI enhancements such as micro-interactions, beautiful illustrations or any visual effects that are not functional and take time to implement. But you can be more creative and artistic in designing consumer apps, especially games.

    Do you work for a design agency or a certain industry? Working for design agency gives you more opportunities to learn about business rules of different industries. Visual treatments will vary a lot accordingly.

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