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Ethan Dunham

Ethan Dunham

Founder, Fontspring & Font Squirrel Joined over 5 years ago

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  • Posted to Ask DN: Where do you buy your fonts, and why?, Mar 31, 2016

    Hi Cristian, I'm the founder of Fontspring and would obviously love to have your business. As you may know, there has been a lot of consolidation in the font industry. Monotype has bought up many resellers in the past few years, including MyFonts, FontShop, Linotype, and Ascender. They also run their own Fonts.com.

    There are still several independent resellers out there, including YouWorkForThem, FontBros, HypeForType, FontHaus, and Creative Market. One thing that sets Fontspring apart from everyone else is how we pay our "artists".

    As far as I know, we are the only ones paying the font designers 65-70% of every single sale, plus an additional 17% if they utilize our affiliate program. The rest pay 50% (or considerably less, believe it or not, if the transaction is 5-6 figures and involves a sales person).

    Monotype has been consistently dropping royalty rates for years, and has even lowered them on long-time vendors. They also, across the board dropped their affiliate commissions to 10% in January.

    We work really hard for both our customers and our vendors. We honestly feel like this is a justice issue for our foundries. I'd encourage you to look into it and consider buying directly from the designer or a reseller that pays fairly.

    Hope this helps!

    12 points
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