Dominic Harkness

Joined over 4 years ago

  • 7 stories
  • 4 comments
  • 28 upvotes
  • Posted to The overloaded cart page: Even Zappos is committing this UX sin, in reply to Goran Peuc , Oct 09, 2017

    It's not so much the issue that they don't work at all. Rather, the question is: How much better could they be performing? Both Zappos and especially Amazon have other value propositions going for them besides design. Amazon for example can deliver you anything from A-Z overnight. That doesn't mean however that they couldn't improve on the UX of their site. Rather, it's that users put up with a mediocre UX due to the other benefits Amazon or Zappos provide.

    2 points
  • Posted to The overloaded cart page: Even Zappos is committing this UX sin, in reply to James Young , Oct 09, 2017

    Good Point James! There are definitely way too many offers that distract from the main task at hand. One thing to consider however is that design teams at large corps most likely can't just scratch the credit card offer or product recommendations. Making smaller changes to the design however might be much more realistic.

    So, from a big picture viewpoint I totally agree with you. They should be focussing on the essentials. However, from a pragmatic angle this could be a much larger enterprise than making the most out of the current design.

    1 point
  • Posted to Minimalist Website Design | Feedback is much appreciated!, Sep 26, 2017

    Hi there Brandon,

    One thing I noticed right off the bat is I land on the page and I'm confronted with a quote. I can see the appeal, but for most users this might be irrelevant. You're basically selling the aesthetics of the humidifier, not its actual function, which is most likely what users care about most when they're looking for such a product. In other words, there's no immediate value to them.

    Secondly, hitting the learn more button doesn't really let me learn more. Rather, it forwards me straight to a product page. The sell came a bit too quickly, as a user doesn't even understand why he/she should get this particular humidifier.

    These are just my two cents - hope this helps! :)

    1 point
  • Posted to What do you think? My friend is utilising Design Thinking to get an internship, Sep 21, 2017

    Haha, that's a great idea and already speaks for itself! Kudos to Frederik!

    0 points
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