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Design lead and Partner at Reodor.io Joined over 6 years ago Christopher has invited Wan-Lin Tai
Looking good! Loving how clean this looks and the video work is superb!
I did a quick poke around and this is the stuff I found a bit odd:
Not sure about the titlecase formatting of the CTA-buttons. First letter capital and all others lower case makes for a cleaner look and makes it easier to read (at least for me).
On /features: The stroke of the boxes about investment in stocks and index funds are smooth looking, but disturbed by the logo circles that are covering them slightly. Putting some of the logo circles over the stroke definitely builds a bit of depth to the page, but I would like to see a version where you either do a bolder choice and place the logos more on the outside, or a cleaner version with all logos contained within the box.
On /features at the very bottom: Liking the bold typography on "Everyone's an investor"! I do find the combination of rounded and square corners a bit odd. The outside is rounded and the inside is square.
Text me the app input feedback: The placement of error and success message feels a bit off. On the front page is ends up being crammed between the paragraph above and the text input field, making it feel very different on a page that has so much white space. I would also like to see the confirmation message in a different color than red. Right now it feels like I'm getting an error even thought the message has been sent.
On /about-us: The underlining of inclusive, educational, and fun in the header makes me think it's clickable. Maybe try some different styling on the underlining or user varying font weight to achieve the same effect?
On front page: The SVG logos for App store and Google Play, as well as the "As seen in" logos are pixelated, even though they are SVGs.
On /features: The "Watch our video" button feels a bit misplaced. Not aligned with the text input and CTA, just a few pixels or so below.
I'm on desktop, Windows 10 running Firefox 76.0.1.
Under the best practices examples on https://humanebydesign.com/principles/empowering/ the text does not meet the criteria. Using "a lot" in my post was definitely over exaggerated, and I apologize for that.
I'm definitely not hunting for mistakes, I wanted to give a friendly heads up that there are some accessibility issues, which are easy to fix and in my opinion well worth the effort.
Really nice work and interesting content, so thanks for sharing! I would take a look at the color contrast between text and background though, because right now a lot of text isn't even close to meeting WCAG.
I had this problem as well. Setting my zoom level to 100% before running the preview fixed it.
I really like the simplicity and the use of colour, which is really well executed!
If I were to make any adjustments I'd look at the following:
Product description feels a bit off, probably due to the centred text. Maybe left adjusted would be a better choice? The same goes for the text under About.
The fade in animation of pictures becomes a bit over the top when browsing the product pages for men and women, as well as the lookbook. Are they necessary at all? Maybe animating all of them in on page load would be a better solution?
I really like the top video, but would love to see it with the same with as the rest of the content, or maybe even fullwidth?
Every button on the front page has rounded corners, in contrast to the square ones on the product page. In my opinion the square corners are out of place.
Add a favicon :)
What am I supposed to write in the Note to your order? Placeholder text giving examples or maybe even a label could give me a clue.
Press, Wholesale and Contact pages are unnecessary long.
I found this plugin to be super useful! It makes a duplicate of your whole site and gives you a zipped file + an installer.php file. Upload the zip to your new server/domain/directory and you're good to go :)
Thanks for sharing this! Really interesting stuff :)
One thing you'll probably pick up from reading the book is that it is not about telling them that "I'm the designer, you're the client", but establishing a good starting point for the project as well as a good dialogue. Enjoy the read!
I think it is good in situations like these to remind yourself that as a designer your responsibility is also to educate and explain the customer why you've designed things in a particular way. Sure, be open for suggestions and ideas, creating dialogue is key, but by the end of the day he/she/they hired you to design something because they don't have the expertise.
And in relation to this question, I can not recommend Mike Monteiro's "Design Is a Job" enough. Quick read but so usefull!
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