Be nice. Or else.
Looking forward to giving this a read, Anton! And thanks for mentioning us at GoSquared – always a pleasure to work with you :D
It feels like the copy here was chosen to oppose Microsoft Teams. The copy and colours don't highlight the "fun" of Slack to me, but perhaps that is no longer the audience or message they want to push.
Haha thanks Sebastian, cheers!
OK that's embarrassing. Thanks for pointing that out Sebastian – at the very least it doesn't hold you up from reading the post, and only shows after you've been reading. Definitely room to improve still though.
Love the simplicity of this thinking – I might just give that a go myself.
I think to MailChimp's credit they've been introducing a number of new features and improvements in 2016, and tidying parts of their existing product. But I totally see where Sacha is coming from – the templates and email creation part of the product still feel very "early 2,000s". The MailChimp brand is so strong that it must help retain customers that would otherwise look elsewhere for better tools.
Thanks for posting this, @steven-han! The post was mainly written out of frustration from how many sites seem to punch you in the face asking for an email address before you've even read the title of the page.
Love this quote so much, Daniel!
This is actually a great article.
Sometimes rebrand articles can feel like the walls of post-its and sketches have been done after the final design has been chosen, just to make it look like there was a process. But it's clear a ton of thought went into this rebrand.
What a beautiful outcome!
Thanks very much Benjamin! Agreed – culture eats strategy for breakfast :D