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Startup Consultant and Advisor Joined over 7 years ago
Not just the landing page, but also the logo. (And also a new bill-payments feature.)
High school is unforgiving.
Oh, to be in high school again. :)
Caleb, we're all secretly jealous, because things only get more "unforgiving" from there on.
Nice strawman argument. Make a baseless claim in the intro paragraph that architecture = design, then argue why Frank Gehry is not a "designer" (by author's definition).
Well, maybe he isn't. He's an architect, and architect does not = design.
It's funny that the author suggests that consideration of "the work engineers have to do to make this a physically viable structure to construct" is part of what makes a good architect (or was it designer?). Those buildings are standing, aren't they?
Also, Frank Lloyd Wright was notoriously bad with this... The Falling Water house -- ironically portrayed here as an example of good architecture (or design?) -- has needed extensive construction work to reinforce the concrete and prevent it from collapsing.
Right, but I'm hoping that a redesign is in the works, and that this isn't just limited to the landing page.
I hope this means there's a design update coming for the product (app) itself. It's been stagnant for several years now, and continues to be quite slow compared to modern apps.
Sean, this kind of "reduction to absurdity" thinking is exactly how we end up with generic CTAs that don't work. It's not about the button, it's about the context.
Joel, see my response to Toby. I think the "CTA" leads many people down the wrong path. I think there's a better way to think about what leads to a conversion -- not just a single button -- and that's what I'm attempting to describe in the article.
Toby, sorry to see you missed the point:
Although savvy designers (like you) understand that CTAs rely on their context to be effective, many others don't. Instead, they refer to the CTA as a single element (eg, a submit button) and focus all their attention on that single thing.
What I'm proposing -- giving the user a Ridiculously Obvious Next Step -- is meant to make you consider the big picture (user intent, page context, alternative options, etc) when optimizing for more conversions.
Hey Fraser, I recently conducted a live usability test (via Hangouts) and wrote about the experience, including the process of finding fitting participants.
It primarily consisted of a well-targeted subreddit, an incentive, and Google Forms. Here's the write-up, if you're interested: http://www.gkogan.co/blog/usability-testing-case-study/
From my experience, users (myself included) do not like direct mailto links. Often because they don't have a default mail client setup and therefore the links do nothing, or because they're not expecting an email client to open when they click a link.
Showing your address as a direct mailto link is better, because it's obviously a mailto link and those who don't want to open a mail client can copy-and-paste the address.
Lastly, contact forms are convenient, but personally I dislike them because:
The sender will have no record of the message. As opposed to emails, which will always be visible in the Sent folder.
There's no telling whether the message was delivered or not. Sure, there may be a confirmation message that the form was submitted, but the email could have bounced and there's no knowing that.
As Alexander suggested, just have both.
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