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Denver Front-end Engineer at CyberGRX Joined over 6 years ago
Looks amazing! Any plans for Android / web?
Also, solid branding. It's unique and you managed to mix a little Brutalism with an unconventional color palette and illustration. Spot on!
Lovely site, by the way, Infinum!
Why not build the cost of typefaces into your contract price? If you're being consulted to make expert judgments for the designed outcome, I'd say use what you think is most appropriate for the brand and include a buffer for the cost of the font(s).
Only tricky part is whether or not the typeface is subject to a yearly license fee like Typography.com has for use on the web.
Urgh, looks cheap. In marketing it may work, but on the vehicle? Nah.
Title is accurate. 0_0
Here's my review:
I don't know why they even bothered. It's not much of an improvement and there's a lot of missed opportunities to utilize the visual nature of TV and film to help guide visitors' eyes towards their interests.
Its mega menu is a stale wall of text that tacks on larger categories to a hairy mess of options, mixing concepts of: top ratings, chronology (out now vs. coming soon), availability (in theater vs. out of theater), etc. with no rhyme or reason as to how they're ordered. I'm assuming they used their analytics to order by hits.
The main news feed needs more typographic contrast, and the supporting photos/imagery is more distracting than anything--it interrupts the readability and flow and forces the eye to toggle between different types of content.
While the information architecture on the title pages is great, the visual design is pretty dated, so I'm not inclined to spend much time on IMDb.
Finally, it's still not responsive. Now, without their analytics, it may be a different story, but I'd wager most visitors come through Google, or their favorite search engine to visit IMDb the site instead of their native app for a quick look up. Although, Google has been providing basic info and casts for TV and film for a while now, saving the need for IMDb most of the time anyway. Maybe their target audience aren't consumers after all?
Finally, Apple. It's about dang time! I'm relieved.
You make excellent points—and you're especially right about tutorials and learning materials being more pragmatic. I think the broader web has become more focused on solving real problems, and with the more flashy content out there (pardon the pun), most of it takes a more elegant form. Even though we do have user-friendly tools that just about on par with what Flash provided, a great deal of users aren't as focused on creating silly animations and games anymore. A lot of that charm is now gone.
Even with tools like Tumult Hype and the like, they aren't quite the complete package that Flash offered.
As far as games go, now video game development is more accessible than ever and indie titles that might have been Flash games 10-15 years ago are now being distributed through all of the mainstream gaming platforms, including mobile, so there's very little incentive to release a free little game on the web, when there's a chance at generating some income in that space.
So refreshing to see a unique brand that isn't all blues, grays, and whites and all casual sans. :D
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