Oh cool! Thanks.

Yes, I can try.

I do a lot of reading there but I don't comment a much.

Omer, brother we need to start a podcast.

I have to agree. It's tough to focus on the community, but we have done better about this on the national level. There always the members and then the community. When it should be the community, who have members that want a little bit more from AiGA.

I'm the president of my local chapter you are correct.

This is an excellent discussion, and I thank you for sharing. I see your point but... if you took a knife and put it in from of 30 users and asked them what this object is and they say it's a cutter, and you ask them what do you think it's used for, and they say to hijack a plane. As a UX Designer, I will take the knife change the name to the cutter and design it to work best on a plane. As a UX designer, the process is never over. There will always be a new use case. When these use cases arrive you design for them to make them better experiences. That's why I say we design the experience. We may not be the first one to see the use case, but when it's presented to us, we shape it for the user.

OMG!!! I see this is cool.

I disagree. If you design something and have 30 people test it and they all experience the same thing good or bad you've designed the experience. Looking at the trends in the research from your testings you can see the experience you are designing, and you can shape that into a positive or negative experience based on what you've designed. The issue with UX Design is ... we haven't set the foundation on what UX Design is and what a UX Designer does. We have left this up to each company and their HR Department.

How does this work?