Jake Cooper

Jake Cooper

Stamford, CT Creative Director @ Jake Cooper Design Joined 5 months ago

  • 5 stories
  • Posted to 10 Typography Tips Every Business Should Know, in reply to Nicholas Burroughs , May 18, 2017

    That's certainly true -- half of being the operative culprit.

    For newcomers I wanted to get them thinking about how they're going to use fonts to create a "voice" rather than decisively saying "this is my font, because it looks cool." But you're right -- there definitely are poorly-designed typefaces.

    0 points
  • Posted to 10 Typography Tips Every Business Should Know, May 18, 2017

    Happy to chat about the tips in the comments.

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  • Posted to Gather - Minimal, modular organizer, by Ugmonk, in reply to Jeff Sheldon , May 16, 2017

    I completely understand -- your design considerations are definitely worth the premium

    1 point
  • Posted to Gather - Minimal, modular organizer, by Ugmonk, May 16, 2017

    Beautiful and well thought out! My only criticism is that my desk disorganization isn't a $150 problem (though I'm sure that's just me). I hope down the line a cheaper version could be produced with less expensive materials, if this were in the $50-75 range I'd be sold!

    Nonetheless, great job Jeff!

    2 points
  • Posted to Freelancing: How did you get your first client?, in reply to David Svezhintsev , May 15, 2017

    Same here, it's also challenging when your friends and family are also designers or illustrators, so they often don't need you to do a job when they can do it themselves.

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  • Posted to Portfolio - Harrison Telyan, May 11, 2017

    Thanks for the hat-tip Harrison! Your site is nice and clean. My only criticism is to integrate some copy that explains what types of work you like to do, or what problems you can solve for others.

    Great job!

    1 point
  • Posted to Show DN: Portfolio - Jake Cooper Design, in reply to Beni Gartenmann , May 11, 2017

    Thanks Beni -- just updated the typo! Sharing the story on my About page was really important to me. That first project really changed my outlook on the design process.

    Positioning is difficult, I'm certainly not an expert, but getting super clear about how your work solves a particular audience's problem is a great start.

    Marty Neumeier writes amazing books on branding and positioning. If you can, definitely check out Zag and The Brand Gap

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  • Posted to Show DN: Portfolio - Jake Cooper Design, in reply to Abdelrahman Khaled , May 11, 2017

    Thanks Abdelrahman! I've heard a lot of people saying to pick one field and stick with it -- that finding a niche will help you connect with the right people that want your product service -- and for the most part I agree. When it comes to graphic design vs web development, no matter which you pick a little knowledge in the other will go a long way to making you better at collaborating.

    Graphic design is my main passion, it's what I went to school for. I picked up coding my freshman year of college and it opened up a different side of my brain. There is a TON of overlap between the two fields, but knowing how to code has vastly improved my design abilities in terms of thinking in systems, designing modularly, "don't repeat yourself" simplicity and patterns.

    I don't think every designer needs to be a developer, but I think EVERYONE could benefit from a little bit of coding experience / understanding.

    In your case, rather than picking one over the other, offer both to your clients. Just be clear on what exactly you can and can't do. Most clients won't care about what title you call yourself, they just care about what problem you can solve for them.

    In the long run, you'll always have a skill that is better than the other. While you may see success faster if you get really good at one thing first, then move to the other, as long as you keep improving your skills, I see no harm in offering clients either service.

    Hope this helps! /End of rant :)

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  • Posted to Show DN: Portfolio - Jake Cooper Design, in reply to Rafael Rodrigues , May 11, 2017

    Thanks Rafael!

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