Commiserations

Sarcasm doesn't translate well...

FWIW, I feel like the title would be more reflective of the article if it were repositioned as a statement, not a question: "What UX prototyping is and why you should test at this stage."

Doesn't look like it supports sketch files?

Dear Author, what a load of pompous, poorly-written drivel.

Your article title is a question - not a statement - hence why so many people are weighing in with their opinion. Don't chew their heads off with a mistake you have made.

I think the main point this post addresses is the shortcomings of Photoshop in the digital design space. Every 'problem' you have compared is non-existent in Sketch. And because you have mentioned in some of your reply comments that you "use Sketch whenever possible", it begs the question of why you would waste your time writing this article in the first place?

Case in point. That logo is simply an iteration of (probably) an iteration. It's like the Everton saga a couple of years back that ended in the club having to revert almost entirely to its original emblem. 'Impossible' may have not been 100% the right term, but nothing fresh will ever come from having to hang onto 'history' so tightly.

Goddamn that is tight. Love it. Love the subtle shield shape it creates from the negative space. Love the nod to the black/white stripes. Love the hidden player form. If every new logo mark had to reference its 'history' then rebranding would be impossible. Fresh as f*&k