How does it help users to confound them by pairing explanatory interface copy with illustrations that make no sense?

This is a great example of how "UX insights" lose sight of the forest for all the trees. Sure, making the checkout button larger and in a different color is gonna score better than the old design, but ignores an even more important question -- if the checkout button is coming in fifth place or however you'd want to quantify it, can we instead mitigate or eliminate those elements that are stealing focus?

I've been using some variation of this image for well over a decade: http://moheban-ahlebeit.com/images/Duck-Wallpaper/Duck-Wallpaper-5.jpg

It's my background on all my computers and phones. I don't know why I love it, I just do.

This is really incredible.

The content has changed a little but the bones are pretty well still intact ten years later! http://www.bachweek.org

It's almost unfair how talented Dave DeSandro is.

Anyone else think the three lines were a weird hamburger menu? (Also, that video. Give me a break.)

What makes this really useful is Zurb Stack. It's not perfect (it's set up to be a better fit for one-off emails than recurring templates) but I was up and running in a couple of minutes.

I typically use a few prefabbed breakpoints as general starting points, then adjust and add more as I refine the design.

I don't remember the last time I enjoyed a website this much. Amazing work.