Jimmy Hooker

Jimmy Hooker

Designer Joined over 4 years ago

  • 3 stories
  • 158 comments
  • 40 upvotes
  • Posted to GoDaddy changes its logo, Jun 29, 2018

    I just look at this and see a constant watering down of a brand. Sure, the logomark may have been divisive, the more casual logotype not 'hip', but damn, it was a brand! It now lacks all personality what-so-ever.

    I understand GoDaddy is going through a transformation since getting bought out and hiring a new CEO 6 years ago, but the brand transformation has been to this milquetoast nothing-ness. It's just so weak. Reminds me of the Rotten Tomatoes rebrand.

    Have a point of view!

    2 points
  • Posted to What was your first design tool? This one was mine., Jun 11, 2018

    Print Shop Deluxe

    This program was mind-blowing back when I was about 12 or 13 (21 years ago, good god)

    2 points
  • Posted to Blood, Sweat + Polony - Our new website., Apr 24, 2018

    Goddam I love this, the fonts and colors. Nice work here.

    0 points
  • Posted to Designer News vs GitHub: Profile URL Design, in reply to Brandon Zell , Apr 23, 2018

    Keeping the www can be important.

    https://www.yes-www.org/why-use-www/

    0 points
  • Posted to Brutalism Design is the bad influence we all need, in reply to Anthony Irwin , Apr 12, 2018

    That's a good point:

    every so often designers notice how far to one side design has gone towards usability and away from "art" and they suddenly feel like they aren't creative people anymore

    There's a ton of truth to that. We tend to box ourselves in over time with usability, and eventually want to break free.

    I agree with you that as designers we're solving problems, but as people with ideally a sensitivity to the beauty in things and a desire to be creative, I empathize with wanting to push the envelope and experiment. You tend to see more experimental work the closer you get to websites around more 'pure' art. Things like music especially. The hardest part about being a designer in my experience is managing the tension between pragmatism and practicality and creativity/art.

    2 points
  • Posted to Brutalism Design is the bad influence we all need, in reply to Grilo Maria , Apr 12, 2018

    I like your example, but I think it's an exception to the rule.

    A lot of the romanticization of brutalism happens when you really accentuate the angles, lighting, etc of a building. Brutalism has a lot to do with space, simple lines, an almost austereness in its pragmatism and lack of ornamentation. If you look for beauty, you can find it.

    I can't speak for everyone, but my immediate feelings upon seeing brutalist architecture are generally harshness and alienation. It doesn't feel like it is for people. It almost challenges you, saying "fuck you, I dare you to see the good in this".

    3 points
  • Posted to Brutalism Design is the bad influence we all need, Apr 12, 2018

    Even though I kinda dislike the 'fuck you and your usability' aspects of the 'brutalism' trend, I agree with the sentiment of this article. It's good to let the pendulum swing the other way every so often, so that things don't get so staid and homogenized. It's good to challenge the status quo.

    That said, it's better in software than in architecture. I know there are defenders, but most brutalist architecture looks like dystopian prisons. Software can change much more easily than a building can when tastes change.

    8 points
  • Posted to How to create a looping gif of a screen capture?, in reply to Helen Vling , Apr 10, 2018

    +1 for GIPHY Capture. Dead simple to use and works really well.

    3 points
  • Posted to Why Google & Apple started to use "Email, then Password" authentication process?, in reply to Carlos Cabral , Apr 06, 2018

    It appears this is kind of impossible to get around: https://security.stackexchange.com/a/123464/5446

    2 points
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