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Portland, OR Designer Joined over 3 years ago
I hope the next generation of designers are going to stop getting so worked up about logo redesigns...
For strategy and vision, I can highly recommend starting with these two books - "Creative Strategy and the Business of Design" by Douglas Davis and "All Of The Other Marketing Books Are Crap" by Denise Kohnke.
With delegation skills it's a bit more tricky, you can certainly find many books on that topic int the business world, plenty from Harward Business Review for example. But, I think the practical side needs to be explored just as much as the theoretical.
To practice, come up with a simple design project, let's say a landing page. Work on the creative brief and a project brief (from the two books above, you'll learn that these two briefs are very different, and writing each takes time and effort). And then, find a freelancer to get it done. For the sake of experiment, go with Upwork or Fiver, so you are not spending too much of your own $ to learn on your own mistakes :)
You can also add more complexity where you are working separately with a copywriter, designer, and developer. This experience will most definitely elevate your project management and delegation skills.
Hope that helps!
The current goal is to grow my vision, strategy, and delegation skills. Having been designing for almost 12 years, I'm now starting to notice that my ideas are outpacing my ability and time available to get those ideas produced/made. I'm ready to transition from an Individual Contributor to a director/manager role so I can produce work at scale.
Thank you for sharing, this is a great angle to look at it. Can you recall any specific turning moments when started moving from design to strategy/management?
Thank you for sharing! Would you say that working for the government is a safer choice when it comes to ageism/layoffs?
Eli, thank you for having a point of view. Enjoyed reading it.
Thank you for your generosity!
Snapchat succeed because of the concept behind the app. It offered freedom to make mistakes and have fun with your friends instead of wasting time on creating a perfect image of your life. UI, design and branding are secondary to its success.
In the first book we are introduced on a college professor, Winter Sorbeck, who introduces the main character to graphic design. His monologues on differences between design and art, the importance of observation, and the history of design inspired me more than any design self-help book.
Another novel which I really enjoyed is The Fountainhead by Ayn Rand. And before I get lynched over here for daring to recommend an author who serves as an advertising banner for republicans, let me just say that any book offers a point of view, what matters is what you take out of it. This book tells the story of two architects - one who struggles with creative integrity of his work and another one who craves social approval (read: dribbble likes). There is obviously a lot of side plots, characters and topics int his looooooong novel, as well as the introduction of the much critiqued Rand's Objectivism philosophy. But i guarantee you, as a creative person you will find a lot similar experiences main characters are going through in this book.
When I'm in a rut, I always think of an advice my Creative Director once gave me - we are used to have bad and good days, but sometimes it can be a bad week or a month, as long as you accept that it happens and treat yourself nicely during the tough times (no self shaming or guilt) you'll get through it unharmed.
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