andreis .

andreis .

Joined almost 7 years ago

  • 6 stories
  • Posted to New brand identity system for Indeed, Feb 10, 2021

    Thank you for sharing.

    I know it takes an enormous amount of time and energy to push through an internal rebrand project. So big congrats on that. I would be curious to read a medium article about it.

    Speaking of your medium article, just want to highlight a few of your sentences:

    "Designing a color palette that appeals to all, feels distinctive..."

    "Indeed Sans, our custom typeface, is contemporary and personal thanks to shapes reminiscent of handwriting. It adds warmth, clarity, and positivity to our brand voice in expressive moments, underscoring the empathic way we support people through some of the most exciting — and challenging — parts of their career journeys."

    "A motion system with a simple, yet dynamic character brings our brand personality together. Intentional movements lead our audience forward and unify our brand expressions with fluid strokes."

    3 points
  • Posted to Art vs. Design: Are Illustrations Art or Design? , in reply to Stefano Tirloni , Jul 09, 2020

    Not 100% sure about this, so when the Pope told Michelangelo to paint the Sistine Chapel, that's just design?

    It was in fact design, or rather - commercial art. Most of the catholic/religious art was commissioned by the church to bring the religious ideas (or doctrine) to the illiterate masses.

    0 points
  • Posted to New Stripe, Jul 09, 2020

    Looks cool, visually appealing.

    I wouldn't worry about accessibility around the marketing headline. Especially in the instance of a 1-second red gradient overlay. If you are determined to read it, you can wait. Accessibility is not 'one size fits all', mind it where it really matters. People who land on are not going to make a decision about the product based on one headline.

    0 points
  • Posted to New Nissan Logo joins the flat design party, Mar 30, 2020

    I hope the next generation of designers are going to stop getting so worked up about logo redesigns...

    0 points
  • Posted to What is your design career goal?, in reply to Yannic Nachname , Aug 27, 2019

    For strategy and vision, I can highly recommend starting with these two books - "Creative Strategy and the Business of Design" by Douglas Davis and "All Of The Other Marketing Books Are Crap" by Denise Kohnke.

    With delegation skills it's a bit more tricky, you can certainly find many books on that topic int the business world, plenty from Harward Business Review for example. But, I think the practical side needs to be explored just as much as the theoretical.

    To practice, come up with a simple design project, let's say a landing page. Work on the creative brief and a project brief (from the two books above, you'll learn that these two briefs are very different, and writing each takes time and effort). And then, find a freelancer to get it done. For the sake of experiment, go with Upwork or Fiver, so you are not spending too much of your own $ to learn on your own mistakes :)

    You can also add more complexity where you are working separately with a copywriter, designer, and developer. This experience will most definitely elevate your project management and delegation skills.

    Hope that helps!

    1 point
  • Posted to What is your design career goal?, Aug 20, 2019

    The current goal is to grow my vision, strategy, and delegation skills. Having been designing for almost 12 years, I'm now starting to notice that my ideas are outpacing my ability and time available to get those ideas produced/made. I'm ready to transition from an Individual Contributor to a director/manager role so I can produce work at scale.

    4 points
  • Posted to Designers who are 40 plus, how are you..., in reply to Andrew C , Apr 14, 2019

    Thank you for sharing, this is a great angle to look at it. Can you recall any specific turning moments when started moving from design to strategy/management?

    0 points
  • Posted to Designers who are 40 plus, how are you..., in reply to Timothy McKenna , Apr 10, 2019

    Thank you for sharing! Would you say that working for the government is a safer choice when it comes to ageism/layoffs?

    0 points
  • Posted to Uber's Undoing Part III: Redemption, Oct 29, 2018

    Eli, thank you for having a point of view. Enjoyed reading it.

    1 point
  • Posted to Introducing, Aug 09, 2017

    Thank you for your generosity!

    0 points
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