Be nice. Or else.
Designer Joined almost 5 years ago
Just a note on the marketing page - the progress-through-gif indicators is such a nice and unique touch - well done on the whole with the promotion page.
Now, solve the problem of marketing taking the perfectly responsive template I just gave them, importing it into Pardot, and having their Pardot UI text editor add 20 < span > wrappers around every paragraph....
I agree with your point but ironically I feel like Trello is one of the only examples of a product focusing on solely their main feature - everything they've added has only doubled down on the concept of "Trello boards", even their paid upgrades enhance the board model.
Check out Fractal
Found this to be a step towards that - a living pattern library you can set to interpret component-based CSS with a little Gulp config. You can then expose the components via an API.
What are you talking about? Do you have usage stats to back up your claim? What threshold have you set for "fresh works or ideas" other than your personal taste?
I've found Dribbble to be an invaluable portfolio resource both to reference other's takes on UI elements and for getting job leads.
It taught you to disable the close button on your newsletter signup?
Amazon has arguably the best UX of any online shopping site. It might not LOOK good, you might think it's "cluttered", but I can go from search page to a purchase receipt in 3 clicks if I want to. People that critique companies that literally run thousands of tests a minute are probably the same ones making unsolicited Craigslist redesigns because it's not "pretty enough". Good UX ≠ pretty design..
The issue with this critique is that it assumes Zappos will be better off if a user immediately clicks checkout.
I'd bet they figured out they can generate larger cart sizes by putting all that "clutter" there, and even if a user navigates off checkout page NOW, they recoup that purchase LATER, either by a user's own cognizance (maybe after they've added a suggested item to the cart) or through retargeting ads later, perhaps with larger cart value. Maybe they make x% more in the long term if users do "Apply now" for a credit card.
It's this kind of short-sighted isolated critique that makes the whole take kind of useless by looking at the checkout page in a vacuum. User purchase journeys are WAY more than just point a -> point b, and I'm sure a company as big as Zappos knows just how to maximize profit at every step of that journey.
So, it's probably quite the opposite of the clickbait "sin", it's probably making Zappos MORE money, which is the goal, no?
Why not in Skala?
Be nice. Or else.
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