Johannes Ippen

Johannes Ippen

Berlin Human Deluxe Design Studio Joined about 5 years ago

  • 38 stories
  • 94 comments
  • 20 upvotes
  • Posted to Do older generations prefer a different design style? , Aug 16, 2017

    Of course they do!

    See, different people have different mental models and different expectations from the products they interact with. These mental models form as a result of everything people have experienced in their live, all products they have interacted with and certain connections they have made.

    If a user has lived and interacted with web products and brands in the early 2000s, they have certain expectations of where a navigation has to be placed, what colors reflect what values (e.g. navy blue = serious, trusty) and what a fold is.

    The trick in creating good and timeless designs lies in two factors: Research and Education:

    Research who your audience is. Do they skew younger? Are they expecting a more serious tonality? What other products do they interact with? What is their favourite brands? Personas are a super-useful tool to do that. When you know who your audience is, you can make more confident design decisions.

    Educate your stakeholders about why you make the decisions you make. What does the yellow highlights stand for? Why did you choose this typeface over Verdana? Why doesn't everything have to be above the fold? Why is the tonality of the copy as it is? What do actual users expect?

    As designers, we make a lot of conscious decisions every day. We need to be able to defend these, being held accountable and underline what responsibility design plays in the overall product.

    5 points
  • Posted to What to Listen While Designing ?, May 30, 2017

    http://johannesippen.com/2017/playlist/

    I actually wrote a piece about this. tl;dr: I create a playlist for every product I work on

    0 points
  • Posted to Which Design Is Better For Taxi Booking Flow (UI/UX) ?, in reply to Erik Herschend , May 05, 2017

    Also this tool is mostly for comparing images, doesn't seem to be helpful when evaluating interaction flows

    0 points
  • Posted to Visual Trends Study 2017 , in reply to Jonas S , Apr 28, 2017

    Haha I love those. Also, rectangles seem to be a big thing nowadays: https://twitter.com/johannesippen/status/848254082292879361

    1 point
  • Posted to Visual Trends Study 2017 , in reply to Tyson Kingsbury , Apr 27, 2017

    Will check it out, thanks for sharing!

    0 points
  • Posted to Visual Trends Study 2017 , in reply to Skyler Westby , Apr 27, 2017

    Not sure how this goes together, but I'm sure it makes sense for you.

    1 point
  • Posted to Visual Trends Study 2017 , in reply to Thomas Michael Semmler , Apr 27, 2017

    oh yes! Do they have a proper name already?

    0 points
  • Posted to Visual Trends Study 2017 , in reply to Marcel van Werkhoven , Apr 27, 2017

    My pleasure :) Big kudos to the folks at EyeEm for assembling it!

    0 points
  • Posted to A/B testing tool for designers, Mar 20, 2017

    Hey Bappy, what you're looking for is not really an A/B Test but a survey – check out Google Consumer Surveys, they are great for that: https://www.google.com/analytics/surveys/

    0 points
  • Posted to A site for bullshitfree design articles, Mar 10, 2017

    "I've published 10 bullshit-free articles about design. Number 7 will blow your mind!"

    joke aside, love the idea – do it! Additional idea: publish a "blacklist" as well, articles you sorted out and why.

    1 point
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