Be nice. Or else.
Front End Developer Joined about 1 year ago
A prime example of how typefaces can be the primary driving force for UX. Highway signage is designed to be highly legible for harsh conditions, low lighting, and from far distances. It has absolutely nothing to do with visual design.
I also recommend this to understand how people read. It could help you understand the importance of typography when it comes to UX design.
Typography is used for UX
Actually, shutting off potential solutions in the instance of typeface selection before the problem is actually important. This may or may not be the case for UX design tools and it is by no means a rule, only a principal.
There are benefits to being strict with the typefaces you use.
1.) Saves you a lot of time. You don't have to browse through hundreds of typefaces to get started. You can get up and running and start focusing on other aspects of the design or project.
2.) You can avoid using bad typefaces if you use ones that are known to be strong and successful. Especially in this example, Arlene is not designed well. Those brackets are absolutely horrendous.
3.) When a problem does arrive that has needs outside your restricted palette, you can research and use a typeface strategically and justifiably.
4.) A design will be more successful by knowing a smaller subset of of typefaces well.
If you want to waste many hours browsing through hundreds of bad typefaces every time you start a new project and use a typeface you're not familiar with then that's your business.
Just because it's new doesn't mean it's designed well, commonly available, and supported for different languages.
There's nothing this typeface does that Bodoni can't do. In fact, Bodoni has a much larger family and can do many things that Arlene cannot.
Don't get distracted with typeface pollution.
Use system fonts for web projects and the Vignelli 5 for everything else. If Massimo can work a legendary design career with a strict typeface palette so can you.
What did the original say? Looks like it was deleted.
That animated intro was hard to read. Difficult to read moving type. The rest of the type setting on the site is quite good.
Also, the e-mail opens up a mailto: in a new tab, why?
email link on the footer opens up my unwanted mail client. Why?
Be nice. Or else.
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