Alex Hoffman

Alex Hoffman

Denver, CO Product Designer Joined over 2 years ago

  • 3 stories
  • Posted to How tiny changes in typography have dramatically increased time on the page, Feb 19, 2019

    How is more time spent a good thing? At one point Facebook actually changed their algorithm to deliver more important updates in your feed to the top, the result was people spent less time checking their feed. Even though the user benefited from this, advertising did not so they changed it. For you, I would compare time spent in relation to whether or not they signed up for early access. Check out something like mixpanel for more helpful metrics

    1 point
  • Posted to Stockholm Design Lab designed a new logo and identity for The Nobel Prize, in reply to Jim Silverman , Dec 13, 2018

    Same, the whole website is confusing. Also, there's something terribly wrong with the centered alignment of that logo.

    I feel like we're enter a realm of the anti-logo. Companies are ditching having a logo and just going with a logotype...Pretty much every single one is a sans serif typeface, probably grotesque too.

    2 points
  • Posted to How do you keep track of user feedback?, Nov 28, 2018

    Big fan of Productboard

    1 point
  • Posted to How can I develop my "design eye"?, in reply to Matt C , Oct 05, 2018

    I agree with this, starting out I was just doing wordpress marketing sites...I would spend hours on and other similar sites looking for patterns I could reuse.

    I think we ought to clarify what stealing means. Steal small patterns and find a way to reuse them.

    For instance, some trends I've been noticing lately..everyone wants illustrations of faceless people these days. Go find some shit stock photography and try some illustration examples and try to mimic that same style.

    A lot brands seems to be steering away from really big and bright color palettes and use just black and white.

    Serif fonts seem to be trending again, (check out mailchimp).

    A common pattern for marketing sites is using a alternating two column grid, image left, text right, then alternate on the next row....etc

    These are patterns and trends you can steal from. Don't copy an entire website tho, that's actually stealing.

    1 point
  • Posted to Is it just me, or the dark theme on Mojave really sucks?, in reply to Norm Sheeran , Oct 01, 2018

    Screenshots are amazing. Cmd+Option+5. You can do screen recordings and then immediately after trim the clip, also annotate right after you take a screenshot. LOVE it

    0 points
  • Posted to Show DN: Mod&Dot, my new product design tool & devtools extension, Sep 28, 2018

    While I tend to agree it still feels original and that's refreshing to me

    0 points
  • Posted to Have you upgraded to macOS Mojave?, in reply to John P , Sep 25, 2018

    It's not just dark theme and it's optional.

    As someone who screenshots a lot of stuff, it's really nice having stacks on your desktop. Screenshots have been improved a ton. There is now an additional way to take them, cmd+shift+5 which has many new features, including screen recordings. New gallery mode in finder is sweet, and there's new apps and enhancements to old app such as, new app store redesign, voice memos, etc.

    I do agree about the dark theme, there's some contrast issues going on for sure. Until more apps start coming out with dark themes (like sketch 52), it's a little jarring switching between light and dark themes depending on what app you're using.

    0 points
  • Posted to The Thumb Zone for iPhone X, Aug 14, 2018

    Most of this is from

    2 points
  • Posted to Are you a member to any paid Slack communities?, Aug 08, 2018

    I'm a member of many non-paid slack communities and I'm not sure if I'd ever know the difference unless someone told me.

    0 points
Load more comments