Really interesting, would love if you could share the tool. I hacked together a colour visualiser in relation to contrast, but then realised it was just too confusing to use haha, yours looks way clearer. http://color-by-contrast.surge.sh/

One thing I did notice when I made this tool was there's a pretty simple answer to getting a pallet that is - high contrast - has as many hues as possible - really vibrant

Just have the background colour dark, not white.You can get a much higher range of contrast on most hues comparing to black. Did you ever consider a dark UI for the sake of accessibility approach?

It's a classic I never read, but the design of everyday things by don norman (the revised edition). Its a fuckin BANGA highly recomend.

Hahaha that's the perfect gif

'Guys I figured out beauty it's this one exact number gg'

Thanks for the suggestions, I'll hit up the library.

Loving this series Eli, can't wait for the conclusion.

I get the motivations of trying to make uber feel more local, but when has that ever really worked out for a corporation? We all know they're global. Like Starbucks trying to be 'the neighbourhood coffee shop', at the end of the day we all know what it is.

A local uber competitor has cropped up where I live (NZ), and their main marketing difference is - we pay tax. That's literally what people say about the company, they pay tax and the drivers get a fair cut. Everybody know 40% of their uber fare goes straight to the valley.

Most of my thoughts and feelings from uber are literally from what the drivers say. When they were getting setup in my city they cut prices in an attempt to get more customers, without notifying the drivers - basically meaning all drivers get paid less. Of course, they were pissed, had a huge negative effect on the brand. Nice patterns and a picture of my city in the brand isn't going to change that. Actually caring about locals makes a brand feel local.

I guess the best branding move is actually being a nice company lol.

The issue is if it's not inline, it won't use it until it's too late.

When you've got a 50-page document, with hundreds of text layers, you don't need a window which steps through each error one at a time, including lorem ipsum. I just need it inline so I fix it as I do it D:

I missed this - this is incredible.

That's the joke.png

This is cool, but what's the use case? Wouldn't most touch screen devices come with an onboard keyboard that users are familiar with?