Kuan Luo

Co-Founder at Elpha Joined over 3 years ago

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  • 4 comments
  • 1 upvote
  • Posted to "When you’re scaling a team the only constant is change." AMA with Katie Dill, VP of Design at Lyft, in reply to Chris Mackintosh , Nov 10, 2019

    Glad to hear! :)

    0 points
  • Posted to "When you’re scaling a team the only constant is change." AMA with Katie Dill, VP of Design at Lyft, Nov 05, 2019

    Hi Designer News! Katie Dill joined Elpha, where women in tech talk candidly online, for an AMA two weeks ago, and I wanted to share it here – think this community would also appreciate Katie's insights on building a team, scaling an org, and being a VP of Design.

    Happy to answer any questions you have about Katie's AMA or Elpha. Thanks!

    0 points
  • Posted to AMA: Joe Lallouz, Kuan Luo, and Eric Fensterheim, the team behind Pattern by Etsy., in reply to Max Lind , May 18, 2016

    In terms of design inspiration, we definitely looked into similar products/services for product UX/UI inspirations. The vertically stacked navigation on the Pattern dashboard for example, seems to a well-established design pattern that we didn't want to reinvent.

    For the marketing page and assets, we collaborated closely with our in-house brand studio to come up with photography and illustration styles that stand out yet are still easy to relate. While designing the marketing page, I browsed a ton of similar types of pages on DN, Siteinspire and brands I trust. I'm incredibly impressed by Stripe's product marketing pages -- they do an incredible job of answering your questions before you have them and maintain a slick look and feel.

    1 point
  • Posted to AMA: Joe Lallouz, Kuan Luo, and Eric Fensterheim, the team behind Pattern by Etsy., in reply to Roman Nurik , May 18, 2016

    Roman!

    Great question. Different kinds of user research were used at various stages of the Pattern development/design process, so I will break them down here:

    Beginning - insight-driven researches to validate our hunch of the product idea

    We went to sellers' homes and asked them their plans to grow their business and challenges, and noticed that time is the scariest resource for our sellers, most of whom juggling 5 things at once. So we positioned Pattern to be the easiest website builder for Etsy sellers possible.

    During - Usability testings to identify flawed UX flows

    We worked closely with our in-house research department and conducted a few rounds of 1:1 usability testings to watch how sellers interact with early prototypes and later, live betas.

    Close to launch - Marketing/communication-focused research

    As soon as the product feature is close to complete, we worked to make sure our marketing language to be spot-on. So we did a few rounds of 1:1 interviews with sellers to see if they understood what Pattern is/does.

    In short, we mostly used 1:1 remote/at home interviews throughout the process and targeted different interviews with specific goals.

    Let me know if you'd like more specifics on any of these. Thanks for the great question to kick this AMA off. :)

    6 points
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