Be nice. Or else.
Designer & Animator @ Orbital Vision - joebaker.co for freelance. Joined almost 2 years ago
Second Toms' points. I only feel scrolljacking fails, when it's mixed in with regular scrolling and disrupts the experience.
+1 for Chesterfield.
First thought, a play button may not be the best icon considering its relation to video. Which this is not. Perhaps something along the lines of "Go"
That's always been a huge gripe with me. They just look like they had less attention given to them. Very msn-esk.
It's one of those moments where 'flat' seems to be the right choice.
Pablo, you're a machine!
I'm sure you can nit pick a few issues but overall this is a beautifully designed site.
Possibly - But I disagree. Anything that's clickable is either highlighted/animated as such and for the click and scroll, it even demonstrates that as it comes into view. It feels like any possible usability issue has been addressed.
The context and content is clearly geared towards the tech savvy. Just because it isn't laid out like a word doc doesn't mean it's automatically bad. I totally understand your points - IMO this is a perfect candidate for such interactions. It helps tell a story and adds to the wow factor of the product.
"I'm not really any the wiser what this is selling"
Really? It's hardly vague.
"We are building co-processors made of biological neurons." With a big picture of said processor and a video/site to illustrate it's applications.
What's not to get?
A shame they didn't refine the existing. However, I like this new logo. It seriously could use a few tweaks for legibility. It's bit too late now... So 'ri' smudge it is.
Absolutely love the typefaces though. I feel F1 is a suitable place for such out there fonts. Unlike some recent rebrands we've seen. . .
Thanks for the response!
I would imagine fixed elements would be less of an undertaking for yourselves and would help many designers like myself demonstrate basic/expected app/web behaviour.
Still really really want to be animating though!
Be nice. Or else.
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