Jon Moore

Jon Moore

Indianapolis, IN Product Designer Joined over 1 year ago

  • 24 stories
  • 76 comments
  • 60 upvotes
  • Posted to 100 Questions Designers Always Ask, in reply to Dirk HCM van Boxtel , Aug 07, 2017

    Haha, thanks Dirk! Tried to make something useful :)

    1 point
  • Posted to A 21st Century Case for Digital Whiteboards, in reply to Dirk HCM van Boxtel , Aug 03, 2017

    Could you explain what you mean about devs having better knowledge of patterns? I'm not sure I follow!

    0 points
  • Posted to A 21st Century Case for Digital Whiteboards, in reply to Matt Castillo , Aug 03, 2017

    I don't disagree. I do this that your method is best for in-house dev teams. The redlining ideas I lay out are probably more suitable for agencies who [often] work with the client's dev team.

    That said, redlines should never be the end-all-be-all. Even a quick sync between design and dev is helpful.

    Thanks for your thoughts, Matt!

    1 point
  • Posted to Terasi - Sketch plugin for external symbol templating, Jul 31, 2017

    Coming soon to Sketch :)

    1 point
  • Posted to Question: Starting a large scale application design in Sketch. What articles, tips or videos do you have for effectively using symbols?, in reply to Noelle Stransky , Jul 17, 2017

    Hey Noelle!

    Wanted to jump in and give you some help.

    • UXPT is best used as the base template of your file. I wouldn't recommend copying symbols FROM UX Power Tools into another file. Think of it more like your fire starter for new projects. That being said, Sketch is actively working on a new Shared Libraries feature which will allow you to use symbols from external Sketch files. This will support what you're trying to do :)
    • The content plugin does not work with [all of] our symbols because they are so deeply nested. Some of them work and you'll see a popup allowing you to choose which layer you want to replace. It's an efficiency tradeoff, though I'm hopeful that there will be better nested symbol support in the future.

    Hope that helps! Jon

    0 points
  • Posted to Question: Starting a large scale application design in Sketch. What articles, tips or videos do you have for effectively using symbols?, in reply to Andy Stone , Jul 12, 2017

    Chiming in to say hello! Thanks for the referral and kind words, Jeff.

    Let me know if you have any questions, Andy! More than happy to help. We're very responsive over email and Twitter DM. Hit us up!

    1 point
  • Posted to So such design. Many advice. Wow., in reply to Mattan Ingram , Jul 07, 2017

    Yes, of course! And that's a fair point.

    I guess my argument is that maybe this promo vid was just another way to market their product to users. The feature was just the vehicle for delivering the Framer brand.

    1 point
  • Posted to So such design. Many advice. Wow., in reply to Daniel De Laney , Jul 07, 2017

    From my thread below:


    There was a BMW commercial years and years ago that was advertising the fact that the headlights actually turn with the vehicle. Obviously the commercial wasn't just zoomed in on the lights...I got to see the whole car, driving around mountain roads. I could see the headlights turning with the car. I could see how it handled the road. I could see the interior. I could see the whole brand of that BMW model.

    I'd never seen the vehicle before. But after that very specific feature commercial, I wanted it. Not because of the lights. The lights were just an excuse to show off the entire car.

    (disclaimer: I never did get that BMW...still rocking my 2008 Honda Accord!)

    11 points
  • Posted to So such design. Many advice. Wow., in reply to Darrell Hanley , Jul 07, 2017

    Totally agree, Darrell!

    There was a BMW commercial years and years ago that was advertising the fact that the headlights actually turn with the vehicle. Obviously the commercial wasn't just zoomed in on the lights...I got to see the whole car, driving around mountain roads. I could see the headlights turning with the car. I could see how it handled the road. I could see the interior. I could see the whole brand of that BMW model.

    I'd never seen the vehicle before. But after that very specific feature commercial, I wanted it. Not because of the lights. The lights were just an excuse to show off the entire car.

    (disclaimer: I never did get that BMW...still rocking my 2008 Honda Accord!)

    0 points
  • Posted to So such design. Many advice. Wow., Jul 07, 2017

    Are gradients in an app be a big deal?

    Not really.

    Is there anything wrong with making a promo vid for it?

    Not really.


    Marketing is all about getting more eyes on your product. As a small business owner, I fully support and understand what Framer was doing with this promo vid. I have personally made it a big deal on social media when I made very small changes to my product. Those announcements will be seen by existing customers, but they might also be the very first time someone has seen my brand and interacted with my content. Seeing Framer put so much effort into a cool product video made a very positive brand impression on me. The video was great! Really well done! And my trust in them as a business is better because of it.

    Do they really think gradients are that big of a deal?

    Honestly, probably not.

    But that's not the point. This is video isn't really about gradients. It's about being another brand touchpoint to establish credibility and trust in the market. Every tweet, every post, every article, every video, and every interaction with your customer base reflects back on your brand.

    In my personal opinion, their gradient video left a very positive brand impression.

    10 points
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