Be nice. Or else.
We should have another Design on the Rocks in SF before too long. We'll be sure to post it up once it's organized/scheduled!
All of these resources are helpful, but I wish Sketch would just let you change the hotkeys to match PhotoShop. It would instantly make the application that much easier to use.
What about the trend of the dissing the things that diss the trends?
Sketch seems really great and all, but I am kind of getting tired about seeing post after post about tools.
Can't we talk about design without being concerned about what applications people are using? If you can make awesome stuff in Microsoft Paint, do it. If you love Fireworks or Photoshop or Adobe After Effects or Corel Draw or GIMP, just use it.
All that matters is the end result.
Why is this better than cmd+r/f5 or clicking the refresh button that every browser has?
I feel like we have the opposite problem these days. Every single blog has enormous type and I always feel like I have to reduce the size in order to have a good reading experience.
I mean have you seen the newest A List Apart design? It's huge!
My absolute favorite fonts tend to vary a bit. In college I was obsessed with DIN. It was fortunate that it was such a versatile, gorgeous typeface. Later on I fell in love with Archer and Knockout. I still start every project trying to find a reason to use either typeface. Half the time I realize it's a mistake and I should be using something else. But I always love playing with them. Though on the web I'll often replace Archer with Adelle (via TypeKit) and that's always a good time. When setting a lot of type on paper (something I rarely, if ever, do these days), I've always found Hoefler Text to be a great serif for printing.
It's funny. The more I think about this, the less I think of this this as a brand. It's a collection of delightful visual elements, but it is not a brand. At best, maybe it's a collection of branding elements. Maybe it's an identity project. A brand is a communication between a business and it's customers. The word 'Coca-Cola' as set here without their trademarked logotype and colors still evokes a certain emotion. Even the made up brands you create in art school require you to think of the product you'll be branding and the users you'll be targeting. Hessian is meaningless.
So maybe this is a study on the meaninglessness of branding in startup culture. The majority of startups don't seem to put a lot of effort into truly defining their branding beyond a catchy (yet meaningless) name and a blue logotype.
Whichever startup falls in love and purchases this will get a nicely designed set of graphic elements and a new name and Tumblr account. If a few hours of work and an incredibly picky seller manage to somehow magically find a product/team that 'Hessian' truly represents, it might become a brand.
But as it stands, without a product, a team or users to stand for, Hessian is not a brand.
I would disagree that this is similar to a typeface. A typeface makes up an element of a brand, but is always a part of a more cohesive branding effort.
This is defining the brand before defining what the brand stands for. Even a custom typeface is designed after the brand is defined.
Be nice. Or else.
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