Adam W

Adam W

Art Director Joined about 5 years ago

  • 1 story
  • Posted to Don’t get clever with login forms, in reply to Bart Claeys , Feb 16, 2019

    This is a matter of preference. Even if it is a little jarring to read an all lowercase headline, the article styling is internally consistent and doesn't take away from readability. If anything, you could argue the headlines actually stand out even more because of the lack of caps. ¯_(ツ)_/¯

    0 points
  • Posted to New Logo for ZARA by Baron & Baron, in reply to Aaron Wears Many Hats , Feb 01, 2019

    I'd honestly hope that a respectable design company wouldn't arbitrarily inflate the price for some customers just based on their perceived corporate value.

    That is exactly the basis that you should adjust pricing around. Design is perception. Perception is value. Zara's logo is valuable to them because it theirs and not someone else's.

    It is a direct representation of their brand. So while the perceived value may feel arbitrary to anyone outside of the brand, the price paid is a reflection of that value and not just that of the hours or resources that went into creating it

    1 point
  • Posted to What book are you reading now?, Jan 29, 2019

    I am currently looking for my next read, but here are a few of my favorite books from the past couple of months.

    Welcome to Your World: How the Built Environment Shapes Our Lives by Sarah Williams Goldhagen

    New Dark Age: Technology and the End of the Future by James Bridle

    Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer

    Mismatch: How Inclusion Shapes Design by Kat Holmes

    Metaphors We Live By byGeorge Lakoff and Mark Johnson

    0 points
  • Posted to What book are you reading now?, in reply to Igor Stumberger , Jan 29, 2019

    I have recently been exploring the synthesis/assimilation end of reading as well. On the topic of note-taking, I have had success with implementing the slip-box/card index approach. Check these couple of resources out, it sounds like it might be useful for what you are looking for.

    How to Take Smart Notes by Sönke Ahrens

    Create a Zettelkasten for your Notes to Improve Thinking and Writing by Christian Tietze

    2 points
  • Posted to Does vertical rhythm actually make text more legible? Has it been proven?, in reply to Johannes Neumeier , Oct 21, 2018

    I'm not seeing how this refutes the idea altogether. While typefaces broadly do render at varying visual heights and sizes for the same specified type size, type generally doesn't change for the user or viewer in the middle of reading something. This article provides a thoughtful example of how to establish vertical rhythm using a specific typeface within a specific context. As a designer, it is on you to make these principles work in context of your own design (if you decide they are appropriate for your design problem).

    The point of all of this is that vertical rhythm is important to be mindful of when designing for optimal readability. To do that consistently across a website requires some level of standardization, especially when the same content has to accommodate numerous screen sizes. There is a place for optical judgment, and a place for standardization. Don't be so dismissive of there being a "right" way of approaching the problem. Be a professional, use your empirical judgement.

    0 points
  • Posted to Does vertical rhythm actually make text more legible? Has it been proven?, Oct 18, 2018

    As you mentioned, good vertical rhythm emerges as a result of appropriate spacing. But just to restate for context—just as text is difficult to read when the measure is too long, dense/long paragraphs of text are difficult to read as well. It is a matter of perceiving figure (text) from ground (page). You need adequate spacing to properly make that distinction so the reader can more easily keep their place when reading.

    To answer your question though, just like the golden ratio, the baseline grid is just a tool. Use it or don't, it's just one way of establishing good spacing and structure. Whether the reader can perceive that a baseline grid was used or not depends on how familiar they are with how typography is designed or treated using a baseline grid. If familiarity exists, then sure, they might notice and appreciate it. If not, then it’s not likely it will be noticed. The baseline grid by itself does not have properties that exist outside of the person perceiving it, but as a means to making text more readable, it is certainly valuable.

    10 points
  • Posted to Humble Book Bundle: UI/UX by Wiley, in reply to Mauricio Paim , Sep 06, 2018

    the "Pay $15 or More" tier alone is a steal, just for About Face: The Essentials of Interaction Design and Designing for the Digital Age: How to Create Human-Centered Products and Services. I'm not familiar with any of the other books though.

    0 points
  • Posted to What are your thoughts on Dribbblization of Design?, in reply to Darshan Gajara , Jun 28, 2018

    What part of the creative process are you wanting better representation of?

    I think since a large part of the creative process is often not visual, it is difficult or cumbersome to capture that in a single snapshot. The challenge there is that it takes more effort to document process stuff because you are in the middle of doing it. Posting the finished product is a lot less intensive.

    I've found some great insights into the process on Youtube, Skillshare and even Behance/Twitch streaming—places where you can get an over-the-shoulder type of perspective.

    1 point
  • Posted to What are your thoughts on Dribbblization of Design?, in reply to Stuart McCoy , Jun 28, 2018


    Dribbble is a community. Communities are what they are because the people in them have things in common. For Dribbble, it ends up being certain visual styles and ways of displaying creative content.

    Granted, a lot of content has been created for specifically for like-chasing on the platform, but that is inevitable for any platform with a similar social construct. And there is nothing wrong with that either. It's not like there is some external supreme visual style out there that dictates how design presents itself, and by jumping on design trends we go against it.

    When it comes down to it, we design for people. People have likes and preferences. Catering to those likes and preferences will get you more recognition within that space. There is no "right way" to use it, people will use it how they do.

    2 points
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