Be nice. Or else.
CA, US Product Designer @ Trello Joined almost 5 years ago
I don't think you have to do mental gymnastics at all as their mission is to support creatives (even before this acquisition). All you have to do is spend a minute or two reading their about page, looking at their social feeds to see that the 'significant shift" you're describing isn't significant at all.
From their site:
"Our mission is to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen."
Not that bizzare.
I understand your frustration 100%. I struggled with the same things early on in my career when I was more heavily focused on UX design and the research part.
I worked for some places that wanted to hire UX designers because the industry was talking about it (design) and it's importance more and they really just wanted someone to "fix" the design without actually giving them the budget to conduct research or follow effective design processes.
Another company I worked for hired a top product design consulting company to come in and lead a complete redesign strategy. I sat in on their presentation to most of the eng managers, CMO, CFO, and CEO. This was after they'd been provided a brief and done some initial concepts to show the possible opportunities and directions. When they talked about their research process and methods, almost all the c-levels in the room questioned them and told them they didn't need research and to just "skip that part". I quit pretty shortly afterward because at that point I had been a part of too many conversations just like that and life is too damn short.
There are so many companies out there like this - they want the benefits without the work needed to accomplish it.Don't give up on your craft and your passion - find a company that will support you and that celebrates and appreciates design.
Here to chat if you need a sounding board!
There's a lot of what you mention and more here: https://wishlist.webflow.com/
I get the same feeling that you do about the future of Webflow.
On your home page under the Who we are section, you have an image of a random app screen that is listed nowhere on the rest of the site. I feel like it could be removed or create a more compelling image that speaks to the copy.
Your process steps start at 4.
I'll also echo the comment about your case studies - you have 2 images for each that show the same UI but no look into your process which you so clearly define on the home page.
There is missing content, typos, and placeholder content like"Meta Description of Mall Of America"
There's a lot of potential but a lot of the things I mentioned above are killing the credibility for me and probably others. Hope that helps.
I've always been a fan of keeping things as interconnected as possible. For instance, when specifying spacing, typography, components, color, etc... I always try and name them what the actual class name would be in CSS or call them what the component is actually named. If you're using symbols, this is pretty easy to keep consistent across the team. The closer each thing is to the real product, the happier your designers and engineers will be because it cuts out SO much communication and guessing.
Secondly, use Sketch templates so designers can start new projects off on the right foot. Also, Sketch libraries are essential for the consistency you are looking to create.
I think artboard naming guidelines would take a good bit of time to establish because within flows and experiences, there are tons of different states of the UI, components on a page, and decision trees that can occur so be sure you're baking that kind of stuff in.
I would hope a design tool wouldn't limit me or my imagination and I could reimagine what a chair could be. Maybe it's a chair without any legs at all.
I'm sure you could do something very lightweight. I would find (or build) a sketch plugin that uploads selected artboards to whichever channel you specify on slack and then set up a slackbot to post a poll every time an image is uploaded with a simple prompt of 'A or B" where people can vote.
Simple all the way from the display of your projects to the copy. Aside from what's been said here, the only feedback I have is that your favicon is super pixelated. Not a huge deal but it just stuck out with all the other tabs I had open.
Be nice. Or else.
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