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Design Director Joined almost 3 years ago
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This captures my sentiment as well. The trouble in execution of old one may have been tough to deal with but the results were distinctively warm and chalk full of product meaning.
Maybe the constraints of execution actually contributed positively?
I woukd suggest doing journey maps of a user outside of your system too. Helps understand the use cases easier.
An example: If a user exports data where does it go after? What do they do with it. Can you collect artifacts or video of users showing you this?
I am not sure why most companies would need big data when even behemoths like Amazon struggle with it:
The challenge I've faced is every engineer and PM and exec fawn over data but neglect the human experience. For that you need qualitative research built from relationships with your customers or users, which is not an automated process. I believe UX is a better fit to focus and champion this because it's so behavioural and user-centrically driven and directly impacts decisions when designing solutions.
This was exceptionally written and the website is really well made.
I don't particularly trust Usertesting.com. Their testers seem to be overly kind and diligent when muddling through a feature or product. It also doesn't give you an opportunity to collect secondary research about the person. It's too much $$$ for the results they give you.
About this time last year I switched to Zoom (not User Zoom, just Zoom the conference tool). You can set up a room ahead of time for unmoderated testing and record the session (which conveniently emails you when the video is done).
Another feature of Zoom which is useful is turning on cloud hosting. Here Zoom can process the video in to a transcript. The data engineer has connected these transcripts from ZOOOOM and other sources (Salesforce, Zendesk, etc) in to a keyword searchable data warehouse. This way designers, PMs, support, etc. can find previous user sessions from our structureless data.
I highly recommend Zoom. It's helped us up our game with a few of these hidden gem features. And then you're only paying for one tool that the entire company can use for remote work or even just recording regular meetings.
This is better than buying expensive services like Usertesting.com. If you don't get fat results out of a user test it's very easy for testing in general to be framed as a waste of resources and time.
Interesting article. Jobs to be Done and Design Thinking as a way to help laypeople understand the depth of design as a tool.
It's interesting to see how different these leaders are (and their companies). As a design director myself I found it really interesting.
The director from Shopify used a lot of biz-lingo.
I took a poll in 2017 asking designers what they classify themselves as. Only 20% of respondents identified as visual designers or pure researchers. Interaction designer was by far the runaway favourite. It's actually the LEAST specialized of the disciplines due to the nature of its core tasks — compositing visual design and research together in to flows.
All very useful skills, btw. I'm not really convinced you can't be great at all of them.
There was a clarity about public = free or private = paid I found easy to connect with.
Even though I can see it being helpful for some people the business model of free private repos... but only up to 3 collaborators... is convoluted. It's not bad or anything, but I'm not sure the business model benefits from added complexity. Feels like a slippery slope to "tiers" or some complicated Microsoft pricing structure.
Windows generally has logistics problems. Android does too. Their OS has to work on a universe of devices from HP, Dell, etc and support parts like Nvidia and a bunch of processors. So there's a lot of instability there. Windows machines on MS hardware is generally much better. That's why Apple walled themselves in the first place.
And in my experience enterprise software actually HAS been improving. Though I agree with your article these are truly challenging designs. Redesigning medical UI is a different ballgame from a single use app like a To Do list. Other examples: Lever is a well designed hiring platform. League is a much easier to use benefits company. The trend is positive imo.
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