We considered "Product Designer" as well, but we felt like it excluded stuff like marketing/landing pages, print materials, logo/branding, and illustrations.

In my experience this is true of everyone at an early stage startup.

I was with you until that final part! :)

Hi Andy,

Thanks for asking this. We posted an ad here on DN for a "full stack" designer because we're looking for someone who doesn't necessarily limit themselves to one of graphic, visual, or UI/UX design.

We're a brand new startup, and I'm humbled by the great team of engineers, product people, and non-technical business people that we've built so far. That said, we feel the need for the eye of a talented designer in pretty much everything that we do.

It comes up constantly. From PDF materials we give to our customers, to our blog, to the UX of our product itself, and to the illustrations on our home page.

We're looking for a designer who could join us with an attitude similar to our first engineering hire. Someone who can see and contribute to the design needs in all facets of our business, as well as prioritize among them and find places to apply design that we haven't already thought of. If this person can serve as a product manager or do some light front-end dev, all the better.

As a developer, I've felt the pain of dealing with people who aren't fellow programmers try (and fail) to speak the language of code to me. By putting out a call for a "full stack designer" and leaving aside specifics, we hope to communicate that we don't really know what our ideal designer looks like, but that we're excited to find out, and give that person the same kind of resources and compensation that a great engineer could expect.

I hope that answers your question! Come to think of it, I think this comment may make a better job description than our current one. :) If this sounds interesting, I encourage you to reach out!

Loved it! :)