Yeyyyyyy!

FINALLY

Cool!!!! Great to hear you found us through YT!

It's only lost on the people looking to be outraged on the internet, and I really couldn't care less about those type of people. Take what you want from articles you read online and discard what you don't like. It's very simple really.

This is lovely

You're damn right :)

Ah, ok, yeah that's probably true. I'm gonna be honest here: usually nobody reads my articles, so I wasn't expecting to even have to explain all of this :D If you're ever in Berlin though, would love to meet and have a rant!

Cheers, Jonathan

Hey Marcel,

My basic point is that the research should be integrated into the production of the product rather than a specific, standalone step before. I mention that in the first sentence, but of course my headline is pretty blunt and might throw people off a little.

Thanks for your comment.

Jonathan

Hey Matt, cheers for the thoughtful well-written response.

Now let me get to it: The title of my article is very bullish, as is the way I speak about design in general. It's the exact opposite of your very pleasing-to-read scientific approach I would say. I'm writing/speaking from my subjective perspective based on what has worked for me and my company over the past 5 years.

This means that yes, some of subtleties are lost in favour of hitting my point home that User Research, at least how it is being conducted in many of the most prestigious companies in the world, is very wasteful and could do with being a more tangible process that in-house teams can use rather than just agencies.

Just because Pivotal Labs does it "right" doesn't mean I shouldn't expose the huge percentage of other companies who spend millions and months of waste on documentation they never use.

Speaking about impeding our ability to have productive dialogues about our industry: This is only if people take themselves too seriously (like people in the design industry tend to). I'm happy to write what I think, then use that to open a dialogue like is happening right now.

I'm sure that wasn't the most satisfying answer, but hope there was something in there :)

Cheers, Jonathan

Hey Sacha, cheers for the comment.

Let me just be bluntly honest here: If the in-house teams of the companies I work for were already in the "Get Stuff Done" mode - then I wouldn't be writing something like this. There's an insane amount of waste in the processes of most startups, large corporations and agencies, even if they claim to be running a lean process.

So while I agree that there is a big divide between agencies and in-house teams, I still think a huge majority of in-house teams still need to assess just how much of their process is wasting time/money. Yes, even the ones strapped for resources.