Be nice. Or else.
Chicago Marketing Ops. at DigitasLBi / Email Geek at Really Good Emails Joined over 1 year ago
Pttrns for emails reallygoodemails.com
Mail.app on the Mac. Can't miss out on any progressive WebKit supported enhancements. #emailgeeks
+1 on Pesticide. I use it daily.
No problem! I think popups can be used tastefully to drive list growth. We've seen some nice results using SumoMe. It doesn't hurt to let people know that you are sending relevant content in a newsletter. Be clear on what your newsletter is about and the frequency so people know what to expect.
We have a list growth section on our resources page with some of our favorite links.
Great question! That world does exist. You can use @media queries to basically show or hide the different images at different breakpoints. So on desktop you should hide the mobile, and on mobile you should hide the desktop images.
That technique isn't supported across all clients, so I would also suggest making the text live (all image emails kinda suck) if possible or making the text larger for mobile.