Tom Wood

Tom Wood

Art Director at Peregrine Communications Joined almost 4 years ago via an invitation from Quentin R.

  • 57 stories
  • Posted to Interface Lovers with Adam Darowski of Dribbble, Aug 07, 2017

    Interesting. But I feel like I'm missing something when it comes to the Sports Reference design work he's done? Is it just me, or are those sites an affront to all your sensibilities...

    0 points
  • Posted to Wellness — Make sense of your mental health, in reply to Andrew Nater , Jul 19, 2017

    Looks ace! I've signed up.

    1 point
  • Posted to Data Porn: Game of Thrones Style - See each house survial stats by season, Jul 17, 2017

    WARNING Contains Spoilers!

    Do not proceed unless you've already seen S07E01 or equally, don't care about GoT.

    3 points
  • Posted to So such design. Many advice. Wow., Jul 10, 2017

    The barrier to entry to being a designer is so low, that the industry is jam packed with people who can't take criticism and take themselves too seriously. I almost wish it was harder to become a "designer".

    8 points
  • Posted to Numi · Calculator app for Mac you will love to use, Jul 06, 2017

    Depending on your calculator needs, the fastest Mac calculator is comfortably using Spotlight.

    You can do arithmetic right in the Spotlight text box, it's fantastic! It does percentages too. I use it daily and there is no faster way.

    5 points
  • Posted to Mike Monteiro proposes that designers can fix tech by prioritising education, destroying bro culture, and creating a code of ethics, Jun 30, 2017

    He's a tough man to stomach.

    He has raised awareness of the value of design thinking, and crucially the financial value of the designer to the process.

    Despite all that, he remains a marmite figure. Add to that that the design work by his agency is (for my taste) underwhelming, and he can very quickly seem self righteous.

    I dislike his tone, but he's a great communicator, and is discussing topics which are important to the industry. His two books from the Book Apart series are well worth a read.

    So even if he isn't the first to bring up a topic, it doesn't make it less valuable.

    15 points
  • Posted to Fixing the terrible design and usability of financial services., Jun 27, 2017

    The first two words in this post tell you everything you need to know "In general.."

    Firstly, some context. I am the Art Director for a company called Peregrine Communications. We specialise in design and communications for the Financial Services industry. So I have some knowledge on the subject.

    Firstly, not all financial services are created equally. For every antiquated HSBC app, there is a Monzo. For every Santander there is a Simple. To blanket the financial services industry with a single statement is as infuriating as suggesting that all cars are as badly designed as a Fiat Multipla.

    Secondly, it's all well and good to talk about one's experience designing a FinTech startup, but working with a financial institution the size of a high-street bank is totally different. Enacting change at the level of a Barclays or HSBC is like turning the Titanic.

    Thirdly, there are so many tiers to the Financial Services industry. There are institutional investment banks, there are public UCITS funds, there are Family Offices, Private Equity investors, Credit investors, etc. You get the drift. Each of those has different audiences, different requirements, different expectations and crucially; different budgets. The appetite for change in Financial Services varies enormously from firm to firm.

    Finally, to many firms it's all well and good to talk about design, but to many others it's all about their financial performance. You need to understand your client's priority; one of your clients may be a high street banking disruptor, in which case the needs will be totally different to a client who has a small base of High Net Worth Individuals seeking high returns.

    Apologies for the long post; but it's very important that we stop with these generalising posts, talking about design as a silver bullet (as wonderfully put by @Jon Myers).

    4 points
  • Posted to How is design structured in your organization?, Jun 15, 2017

    3 Designers and 1 Dev.

    One of our Designers is also the Project Manager – she's got the granular understanding of who's doing what. She acts as kind of the on-field captain, asking if anyone needs help or if everyone is up to date on what they need to be doing.

    All 4 of us have direct contact with clients, and as such we all have to manage our own projects and clients.

    Above us we have a Director/Sales person who gets the work in, makes decisions re project costs and ultimately acts as the buffer between the Design Team and anything genuinely bureaucratic. Without him our jobs would be much harder.

    The reality is that all of us have to be very versatile as we wear multiple hats in a single day. Team work is the most important thing above all.

    0 points
  • Posted to Mapping the Shadows of New York City, Jun 13, 2017

    Mind blowing. I could spend hours on that map, and absolutely love the article explaining the process and their findings.

    0 points
  • Posted to What is React? -- an illustrated intro (React course for Designers update 2), Jun 08, 2017

    Excellent. The illustrations are top work, and really complement the tutorial. Great work on the analogies, you've clearly put a lot of work into this and it shows – there is clarity in thinking, and clarity in the structure of the story you're telling.

    I for one would enjoy more of these posts.

    0 points
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