Peter Kang

Peter Kang

Principal at Barrel Joined over 6 years ago via an invitation from Jan C.

  • 4 stories
  • 1 comment
  • 1 upvote
  • Posted to Logo, Bullshit & Co., Inc., Sep 06, 2013

    this was such a beautifully written post... props to oliver reichenstein

    loved this bit: "This post is not about the technical quality of the logo. I am not writing about brand design, but about brand management. This is about a simple rule: Brand design follows brand management, not the other way around."

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