Be nice. Or else.
Head of Creative Joined about 2 years ago
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SoundCloud desperately needs innovation.
Product owners need to ask themselves again, WHO their users are and WHY they would want to pay a subscription.
Currently their proposition is not compelling enough to generate them adequate revenue – so they have not got it right – however much they try to convince themselves that they have.
Killer features WILL make a higher subscription irresistible for everyone it has value for.
For power users, offering listener stats is just not enough. So for these users, the core of your fanbase, what has actually been shipped and brought to the table since 2013? It just seems to have stagnated.
Think of what power users want – DJ tools, producer tools, musician tools, audio editing, advanced search filters, better algorithms for inspiration, matching of tracks by beat, key, popular track pairings for mixing.
For casual users the advertising is frustrating. Let me skip after 5 or 10 seconds, so that at least as a user I still feel that you are not brute forcing this experience upon me, therefore entrenching negative emotions towards your product.
With the introduction of 30s advertising, it has significantly weakened the product for the casual users. Hence, streaming is declining, making the product less appealing to Pro subscribers looking to reach new audiences. Yes, you may introduce new revenue streams, but at the huge risk of undermining your core product.
It's a lose-lose situation.
Every way I look at it, it just seems that they have lost their way as platform for professional musicians and music enthusiasts who were originally attracted to the service.
So my beloved SoundCloud, good luck and perhaps it's time to go back to your roots? How about it?
Lines, damn lines and redesigns...
I like it. The new logo and language is elegant, clean and simple. The old logo was certainly looking very tired and rather cheap.
Not sure what else to say to the naysayers, other than embrace change.
Beauty is clearly in the eye of the beholder.
Itchy trigger finger
No emergency calls with Skype?!!
Well, damn, Skype would for sure be the first thing I'd reach for if I had blood spraying everywhere.
I'll just use Snapchat instead, yo.
OK. Going to stop now. The voices are talking to me again. Ngggg
Yagya Sleepygirls – 100% gets me in the focus zone every time – to the point that I'm not even thinking about listening to music. Perfect.
Yes! Deep space, Blue whales and Coffee house for a really bad trip
Mobile first, desktop worst.
Not to mention the serif grates with the body font.
Be nice. Or else.
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