Be nice. Or else.
Colorado Designer at Jeremiah Shoaf Design LLC Joined almost 4 years ago via an invitation from Asher S.
As far as I know, MailChimp doesn’t verify the address you put in that field. The newsletter you saw probably just deleted the address field. I’ve received some MailChimp newsletters that just put a city or country as the address.
That said, without a physical address you would be in violation of MailChimp’s policies and the CAN-SPAM Act. Your account would probably be suspended if you got caught.
Better to just get a PO Box which is what I did.
Minimal, one-page design with a nice typeface.
Visit typographychecklist.com for the free demo version.
Most of this content was directly copied-and-pasted from my site Typewolf. Just wanted to say I had nothing to do with this post...
Thanks for the kind words. :)
I’ll try to feature this coming up on Typewolf!
Love the aesthetic. You should use an apostrophe in “I’ll” rather than a straight quote: option + shift + ]
You should look into Statamic—v2 was just released. Tons of features and can work for pretty big sites.
I think system fonts can be a good idea in cases where site speed/performance is of utmost importance. San Francisco and Roboto are definitely a step up from Arial and Georgia.
But from a branding perspective I think they will appear generic and pretty soon just feel like default options. So it’s a tradeoff between creating a strong brand that makes an emotional impression vs pure site speed.
My prediction is that it will become trendy for awhile and then people will get sick of it after seeing every site using San Francisco. :)
1) If the typeface is perfect for your project then I wouldn’t worry too much about the typeface being too popular overall as long as it isn’t overused within your target market. Sometimes things feel really overplayed to designers but will feel new and fresh to your target audience.
If it’s a typeface that is really used everywhere then it may be worth looking into different typefaces that share a similar aesthetic. I did a blog post about the 10 most popular fonts of the year where I listed four alternatives to each typeface that isn’t as overused. That could be a good place to start.
You could also just use the overused typeface in a new or different way. Maybe use a different weight or style or do stuff with color to make it stand out.
2) I prefer buying as well rather than renting through a service. I’ve heard type designers don’t make much through services like Typekit unless the font is super popular. If I were a type designer, I would just focus on doing really amazing work and then selling at a higher price point more as a luxury item. Trying to compete on price is difficult as there are so many free fonts available now. There is an “exclusivity” factor and I think people will pay money for that, especially for a really high quality product.
3) The more I learn about type, the more complex typeface design seems. I feel like it would take years and years of study and practice to create something I would be proud of. So I really don’t have any desire to go down that route.
As far as sidebearings vs kerning, I would check out the TypeDrawers forum. That is where all the type designers hang out and they have lots of posts on the technicalities of typeface design.
Hope that helps!
Thank you, James—really appreciate it!
Be nice. Or else.
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