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Basecamp Joined over 6 years ago
It was just table stakes to show we were all serious. Since the money was all ours, and it was just the three of us, it didn't pay any salaries because we'd just be paying ourselves back. We each had our own laptops, and we borrowed a couple of desks in an office one of us already had.
Not personally, no. Mine are usually junk which might explain my lack of interest in the idea.
I think it all comes down to the same things - human things... People need to be intrinsically motivated by the work they do, they have to enjoy the people they are working with, they have to feel like they are doing meaningful work, they have to feel appreciated and powerful, they want a comfortable combination of autonomy and support, they want to be treated fairly and respected thoroughly, and of course they want to be fairly compensated. I feel like we've done - and continue to do - a good job on these fundamentals.
Another edition of Getting Real would be great fun, but honestly we don’t have a whole lot more to say about the topic than what we said in Getting Real. That’s still what we believe and try to practice as often as possible.
We might write another book down the road, but we’re not on a book writing schedule. When we find we have something new to say about something new, and we have enough new stuff to say about it, we’ll likely put it in book form. Right now nothing specific comes to mind where we could fill 200 pages.
Writing begets writing!
We did, and I think more people should do it. I think it’s a very lucrative idea because it speaks directly to what clients want. They don’t want huge expensive long-term projects where they don’t really know what they’re going to get. They want quick (in a week or two), clear (I know exactly what I’m going to get), and affordable (a few thousand bucks).
Whatever works for you is what you should do. Some blog, some speak at conferences, some post videos every day, some do drip campaigns, some do webinars… We don’t really do any email marketing, but we should and we plan to down the road.
Oh yeah I know them! Down in Atlanta, right? Cool to see world's collide.
Process questions are always fun!
It’s pretty simple really…
The idea will start as a crude sketch. Very crude, often. Just a few lines, boxes, squiggles, nothing more. I’ll post it to Basecamp along with the backstory, how I see it working, additional sketches if there are additional flows, etc. Then we’ll discuss it - sometimes in Basecamp, sometimes in person, sometimes via Skype or Hangouts or whatever.
Then we’ll go to HTML/CSS/JS (or native if it’s iOS or Android) and get real with it. Then we’ll share some screenshots or start using it and evolve it from there. Sometimes new sketches come out of it, sometimes we just work in HTML/CSS/JS/Native at that point, it all depends. The goal is always to use the thing as fast as possible so know if it works, what needs tweaking, etc.
Programmers are involved early as well to debate the viability of the idea. They may suggest modifications like "Yes, we can do that, but if we tweaked it a little bit here we could get it done 3x faster" etc. Or maybe they'll have an idea the designers didn't think about and we'll incorporate that.
It’s a very fluid process. I’ll share more about how we do it when I start talking more about the all new Basecamp.
Nomos is great - love that brand. I love the Orion and the Ahoi.
Where the design community meets.
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