Be nice. Or else.
While I’m still committed to the Apple ecosystem, the hardware updates and price points have left me luke-warm. I’m considering switching to a Dell XPS laptop but sticking with OSX via VMWare. Has anyone had any experience with a similar setup?
Hey, I just ran a quick five second test and on the whole about 12 out of 25 people got what the application does within 5 seconds. Link to results here.
I think on the whole it appears that the page does an alright job of communicating what it does, but I think the use of the word "Notepad" is throwing people off.
Hey guys, just wanted to point out that the last paragraph is incorrect. The way decoy pricing works is that the higher priced item is the decoy which drives consumers to purchase the mid-price item.
Your diagram actually illustrates this correctly, but the preceding text is wrong.
Hey Hillel, Matt from UsabilityHub here :) Thanks so much for the shoutout. Is it cool to reach out to you via email? I’d love to know how you’ve been finding our product and if there’s anything we could be doing better.
Would it be possible to see some evidence to back up the assertions in this article? I ask because there is some compelling evidence that first impressions, and in particular aesthetic judgement, have a measurable impact on perceived usability. Simply put, people tend to believe that aesthetically pleasing things work better, and when people believe things work better, their actual experience is measurably better.
Here are some relevant links that discuss the above in greater detail:
By no means is aesthetic evaluation the be all and end all of usability testing, but it might not be particularly beneficial to dissuade people from it entirely. For what it’s worth the activities you suggest doing; observe what users do, take note of where they trip up, measure their understanding of a design all seem solid and should be included as part any well-rounded usability study.
I also prefer right. For what it’s worth I’m a founder at UsabilityHub and I think it’s a pretty good platform for running these kinds of quick design surveys. Our preference tests are ideal for this use case, you can check out a sample report here which shows you both the winning design and the statistical confidence of the responses given.
Matt one of the co-founders here. While it’s true that currently there is little in the way of features to distinguish Stack from Trello, we are working to address that. We have a number of things we are rolling that will hopefully make Stack a compelling proposition even for die-hard Trello fans. Here’s a short list of some things on the horizon:
Happy to answer any other questions you might have.
While I don’t disagree with the general point, I think this is a bit of an over-simplification and in reality all pricing mechanisms will have their own pros and cons.
Consider for example a tier based based pricing approach. This results in a scenario where subscribers whose needs match the upper bounds of a tier (10 person company on a 5-10 user plan) are getting the best deal and everyone else is overpaying.
I absolutely agree that repeatedly making your customers evaluate whether they should pay for your product is not a good idea. The trade off with component based pricing is that while this happens more frequently, the price bump is generally less severe than when going from lower to higher tiers. The trick to component pricing is figuring out which component to charge for, as an example, charging for users might be preferable for small companies as employee churn tends to be lower than project churn.
TLDR: Pricing is hard and there are often no right or wrong answers, best thing we can do is keep an open mind and share things we learn.
I think the "general population" has long since moved on, and if they haven’t, I don’t see how drawing legs and arms helps reinforce the the idea that the logo looks like genitalia.
I read the headline simply as, "Let’s Run New York", and I would be genuinely surprised if it was intended to be anything more subversive than that.
Is it just me or do Zurb seem spread thin? They have a team of 25 listed on their site but are maintaining 5 apps (Notable, Verify, Solidify, Influence and Enroll), 8 micro apps, 2 communities (Pattern Tap, Tavern/Forrst), a front-end framework (Foundation) + training workshops and consulting around that, and a web development and design agency.
I don’t understand how they can give all these projects the time and resources they need to flourish. A large percentage would have to be in some form of maintenance mode and it’s hard to get a sense of what will be supported long-term and what won’t.
Be nice. Or else.
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