Be nice. Or else.
Portland OR Designer Joined about 2 years ago
+1 for Power Tools. Huge learning opportunity for nested symbols and overrides as well.
Took some artistic liberties.
MailChimp is doing some brilliant stuff.
Wonderfully fun work. Made me smile.
Fair enough. I'm simply arguing for its use as a design technique on occasion. Something something right tool for the job.
Scrolling through again, I'll admit that it takes a few mouse-wheel flicks too many to move through the sections. In that regard, sure, a bit irritating.
But this is also the homepage.
In a sea of HERO IMAGE + SUPERIMPOSED GREETING MESSAGE + CTA BUTTON or LEFT ALIGNED SIGN UP FORM + MACBOOK/IPAD/IPHONE SCREEN MOCKUP, something like this stands out. It's interesting. I applaud their efforts.
Looks to me like a lot of time was spent crafting a highly deliberate message not intended to be skimmed over. Without knowing the details of the project, calling it a bad idea across the board seems a bit shortsighted. Is it a risk? Definitely. But with the craft that so obviously went into this site, I'd say the folks working on it were aware of their decisions.
One step further, components.underscores.me starts you with a basic layout.
I have to agree. I never understood the immediate scroll-jack hate. If it's paired with solid content, it can be an effective way deliver a story.
Thought the very same thing. Chuckles were had.
Biased because they're local to Oregon. I've always appreciated their solid design and commitment to quality through and through. Proud to say I ordered directly from their site even when Amazon was cheaper.
Joyfully engaging from the start. Well done!