Ariel Verber

Ariel Verber

Product Designer Joined over 3 years ago

  • 20 stories
  • 108 comments
  • 93 upvotes
  • Posted to Booking.com design exercise - Small actionable improvements , in reply to Lan Belic , Jun 20, 2018

    i agree. the problem is features that bring value to the company but hurts the user. which is 90% of booking.com's "features".

    0 points
  • Posted to Booking.com design exercise - Small actionable improvements , Jun 19, 2018

    I liked your work. Seems like you understand how things work and how new features can be validated.

    About Booking.com: Isn't their entire strategy is just adding more tricks to make users feel FOMO and book? I highly doubt they ever think about what can benefit the user, but mostly what can benefit the company's revenue.

    You should've went for this:

    1. Make users more anxious to buy out of fear and pressure example

    WHY:

    to make them more fomo and spend more $$$

    WHAT:

    Show users results that they missed with a red disappointing box

    WHAT TO MEASURE:

    • number of bookings

    • monthly revenue

    • (DEFINITELY NOT) their negative emotions after their session to book a hotel

    3 points
  • Posted to Design systems will never replace design jobs (here’s why), Jun 13, 2018

    The designer job is here to stay. Although design systems make a designer’s job much more efficient

    You said it yourself. Efficiency = less people are needed to achieve the same results.

    While in the past a 'UI Designer' was needed to make wireframes come to life and look good, today a UI designer without product thinking skills is not a very important asset inside a team that uses a design system. New opportunities were opened as well - Illustrators, 3d artists are in a higher demand, and i believe there are more jobs for most types of designers and thinkers.

    2 points
  • Posted to My thoughts on how to make a portfolio site stand out, Jun 08, 2018

    found myself disagreeing with many of your comments.

    • the fact that 'we have a very short time to grab the attention or the person browsing our website' is not always correct. for example, sometimes a portfolio is a way to present your best works to a potential client, and help seal the deal. they will probably spend a while in your website.

    • for the same reason - the story is not necessarily the most important thing. the audience could be people who know me, someone i met during a meetup and chatted with me, an old friend, etc...

    • too much text in the homepage could be a distraction from the works.

    • you've mentioned the fact that a headshot is needed - it reaaaally depends. sometimes it's not very good for branding. example - you're a super talented 15 years old.

    0 points
  • Posted to Maze now supports Marvel prototypes!, May 17, 2018

    Your website is wonderful and demonstrates your value and how it works really well.

    5 points
  • Posted to Interview with Jason Yuan: How to persevere after rejection as a designer, in reply to barry saunders , May 16, 2018

    A different team in Apple accepted him (Marcom), so you can't really tell what the apple music team was thinking. I'm sure he's very talented nevertheless.

    0 points
  • Posted to Interview with Jason Yuan: How to persevere after rejection as a designer, in reply to Brandon Zell , May 15, 2018

    oh, sorry. i thought your question was what should he have done differently as part of the redesign. in my opinion, redesigning the project of the company who rejected you and sharing it with the world is disrespectful. it harms the company as well, the 8K applauses he got are basically 8K people saying his version of the app is better, and apple made a mistake.

    instead of the redesign, i would just release a general case study, with no names, or redesign a different company, which i have no relation with.

    0 points
  • Posted to Interview with Jason Yuan: How to persevere after rejection as a designer, in reply to Brandon Zell , May 15, 2018
    1. He mentioned his qualitative research a few time but never talks about how it was actually conducted.

    2. He never talks about the entire information architecture of the app (which IMO should be the first thing to think about when redesigning or conducting research). Is it good enough as is?

    3. His user personas of Nomads vs. Hoarders is interesting and cool, but are these the actual personas apple music sees? Also - they're not being addressed when he talks about the rest of the features.

    0 points
  • Posted to Interview with Jason Yuan: How to persevere after rejection as a designer, May 15, 2018

    Am I the only one who thinks this approach of 'I got rejected so I showed them how good I am!' is pretty lame? I can see it worked for him, his story succeeded and he scored the internship later, great. But I think redesigning an entire product currently used by hundreds of millions with 'cool ideas' and UI tweaks, without first breaking down the current problems + backing it up with data or interviews, and without having the entire team involved - from PMs to dev or the rest of the design team, is exactly the dribbblisation of design. Making pretty and cool things that are not connected to the real world.

    7 points
  • Posted to Smugmug aquires Flickr, in reply to Jim Silverman , Apr 22, 2018

    You had no idea flickr existed?

    8 points
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