Brian Hoff

Brian Hoff

Creative Director @ Brian Hoff Design, Inc. Joined over 6 years ago

  • 3 stories
  • Posted to Ask DN: Why do you use Dribbble Pro?, May 22, 2016

    Because this: :)

    1 point
  • Posted to Beclause: Secret Santa Exchange for Designers & Web-makers, in reply to Jeff Marshall , Dec 07, 2015

    Click the 'country' field my friend ;)

    0 points
  • Posted to Beclause: Secret Santa Exchange for Designers & Web-makers, Dec 07, 2015

    Because the independent folk need love too. :)

    3 points
  • Posted to AMA: Brian Hoff, in reply to Daniel De Laney , Sep 30, 2015

    Hey Daniel! Yay to .net domains! Ha! Actually I've been trying for years to get – however in the past another Brian Hoff had it, and now GoDaddy owns it and is squatting on it for a crazy amount. One day. One day! LOL.

    Glad I'm still in business as well :) I appreciate you taking the time to say hi!

    0 points
  • Posted to AMA: Brian Hoff, in reply to Tom Wood , Sep 30, 2015

    Wow, thanks Thomas! I appreciate you sharing such kind words and even happier to hear I could add value to you :)

    I've been loving Siteleaf so far! The beauty of it lies in its simplicity. A CMS, like WordPress for example, power lies not only in its ease of use, but also plugins that make things a bit more dynamic and client-friendly to add sidebars, etc. This features also crowd up WordPress by default. Siteleaf has a focus on content. That's it. If you're looking for a CMS for yourself (or client) that makes udpating / adding / modifiying easy, Siteleaf is perfect for that. It supports multiple users. It supports markdown (I like this feature for writing and importing)

    Here's a few screenshots of the UI (with some notes point out a few things): •

    Compare those screenshots to this casestudy: and you'll get a better feel for how we handled elements for the casestudy section. Hope that helps!

    0 points
  • Posted to AMA: Brian Hoff, in reply to Duane Smith , Sep 29, 2015

    2 designers and 2 developers. Depending on the size of the projects, anywhere from 2-4 projects a month. Although, we don't always work on all the same together. Sometimes I'm the only designer and the project only needs one developer for example. Very large projects call for all.

    0 points
  • Posted to AMA: Brian Hoff, in reply to Heather White , Sep 29, 2015

    I hear that, Heather! Yes, finding the time is definitely the hard part of writing. When I first started my blog, I would write 2 articles a week. Now I feel accomplished to write once a month. Haha.

    Actually I'd say that 90% of my blog posts are written because of something I was thinking about or occurred during work hours. Those are the best posts. For example, It allows you to reflect and more carefully think through whatever happened but also share those experiences that might prevent it happening to someone else. If I can't write the article soon after having that experience I'll quickly jot some notes and revisit it when I can. Hope that helps and happy writing! :)

    0 points
  • Posted to AMA: Brian Hoff, in reply to George Bartz , Sep 29, 2015

    Glad to be here :) To answer your question, yes, tons! I pretty much fumbled and dug through the early years of operation. Reading design books and those blogs I've admired helped tremendously, however, ultimately it comes down to what works best for you. Pricing was a big learning experience for me. I start with a low hourly rate. That wasn't sustainable. I tried set prices. Things got out of hand with revisions. I tried set rate with 'x' amount of versions. That sucked because I could show 50 vesrions and 20 they'd like and 20 they'd dismiss (and would always pick the worst of the 50 of course! LOL) Now I'm on a set deliverable over a defined timeframe. That seems to be the ticket. This way I can map out milestones and adhere to the price / their budget.

    That's just one of many examples. But you're right. It's one big learning process. And that's ok. Eight years into it and I'm still refining and changing my design process and business practices. Learning how to talk to clients is huge though. I feel like it's the most important element to business of design at the end of the day. Being confident, yet friendly. Stern, yet allowing. Honest and exceeding expectations. If you can manage the client, it's easier to manage the project. :)

    1 point
  • Posted to AMA: Brian Hoff, in reply to Aftab Ahmad , Sep 29, 2015

    Hey Aftab. Yeah, that's a tough spot to be in. Are you sure you're unable to show any or parts of the work you did for your company (obviously with attribution of course)? Was that baked into your contract?

    If not, maybe documenting your process and yes, some side projects could at least get something to put out in the world to show physical work. Was

    0 points
  • Posted to AMA: Brian Hoff, in reply to Ryan Lewis , Sep 29, 2015

    Hey Ryan.

    Some luck. Some timing. Some putting in the work :) I'll explain...

    1. Blogging — I started The Design Cubicle at a time when blogging was gaining momentum. So a bit of timing helped. However, blogging has definitely helped to get my name out there. Documenting my process helped make my business more transparent and honest. A person forking over thousands of dollars having never met you or barely knowing you is a crazy thought. Building trust and confidence for them breaks that barrier a bit.

    2. Twitter — I was one of the early birds when Twitter first came on the scene. Users were more engaged and your work / blog posts / life was more engaged with. It helped to drive traffic for sure. Sadly, Twitter is just a sea of noise that no one pays attention to (often because they miss so much with overcrowding).

    3. Do good work — This one sounds pretty basic and that's because it is in theory. Good work emerges eventually. I like to think I do good work – although never satisfied :D Damn, you designer mind!

    4. Building relationships / networking: Currently I recommend other designers and studios left and right (since luckily I get my requests than I take on). Many I recommend are people doing good work, people I've met / had discussion with, and friends that I've become close with because of design / conferences / etc. These people usually come to my mind first.

    1 point
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