Harder than it sounds, I think writing your messages in a more active voice can help you with this education piece, and simplify/clarify the page. The shorter and clearer you can make your content, the easier it is to parse quickly and understand.

For example, something like "Find and fix your email deliverability problems..." puts the reader in an active position of excellence, versus "We'll help you find and fix..." when they may not be aware they need help in the first place. This will also help shorten your lines of text.

Hiya Mig,

Basecamp is often revered for getting users. Personally or at Basecamp, how do you incorporate user research into your designs? How do you turn research findings into great design?

Thanks! Ruth