Great question, I can see how that would come across that way!

"Link in bio" is a common Instagram turn of phrase, people will write things like "Check the link in bio".

"Insta website" is just something we made up to try to get people's minds away from a regular website. The sites our app makes are super simple, swipe-able, and made for mobile (almost mobile only, though they do work on desktop).

Hopefully that heps, that said ... Feedback noted!! :)

That's great feedback - there are a lot of link in profile tools (and yep most of them are web apps) - we're aiming to build something much bigger - and I'm really glad to hear you took the plunge!!!

Thanks Liam!

Thanks Michael! :) Exciting to see you get the vision instantly!

And yay - the team poured a surprisingly large amount of effort into that demo video! :-D

Hey Ethan! It was super stressful at the time and felt like the end of the world. Oddly enough though we got a traffic bump that month from the press stories about it. Our SEO survived the rebrand and I think if the fundamentals of Flash hadn't been experiencing a down trend it probably would have been all OK really!

Scary legal letter to receive though :-) especially for newbie entrepreneurs!!

Really enjoyed this write up! A brand cleanup in such a huge organisation and well used service is no small feat. Executed really well!

No worries, thanks for asking!! :-)

Good question, I think it lasts for another 10 days or thereabouts!

Hey Joe! It's a great question!

The answer is in distribution, and it hinges on how well you think your work is going to sell otherwise.

You mentioned a great comparison of a bag of rice. I agree, when you get things at weirdly cheap prices, it should make you question how its achieved. One key difference however is that physical products have a set of fixed costs associated with the production of each and every one. Digital items once created cost zero to replicate over and over again. This cost of goods creates some slightly different economics for creators.

So two use cases where adding your work into a bundle can make good sense are:

(1) You don't have a lot of distribution. Your work isn't making lots of sales where its currently selling, and while in theory thousands of people are now going to get a copy, they probably weren't going to buy it otherwise anyhow. So the cannibalization of your existing sales potential is pretty limited.

(2) You have a brand / distribution, but the thing your selling has already plateaued. So maybe it's already had a pretty good run and you think most people who are prepared to pay full price have already paid it. So a bundle represents an opportunity to monetize people who again weren't otherwise going to buy.

Envato Bundles often sell in the 10,000 copies range, so it's quite a spike. If each person is paying $20-30, the overall revenue is not insignificant, even when split amongst a pool of creators. But it does all rest on the fact that most of those people never would have bought all, or maybe even any of, the items in isolation. But taken together the value proposition for those buyers makes more sense.

That was some awesome banjo! :-)