I don't think his tweet should have been as reductive or carelessly explained.

I would think that a platform like Twitter, which restricts you to 140 character thoughts, is reductive by design.

As far as I know, curvy in North America (and maybe elsewhere) is a euphemism for a slightly larger woman.

On the surface, the name seems to be devised by people who wanted to promote the idea of having "curves" not being a bad or shameful thing.

Without context, the name might sound bad. I find that it's always worth pausing and trying to find out if the intent behind something is good or bad before making a judgment.

If women in general thought it was offensive, I highly doubt that the company would have 4000 locations worldwide. That's a lot of locations.

Also, because I'm not in the target market/audience for that gym, it really is not for me to judge. I don't really have any opinion of it, negative or positive.

Curves is a women's only gym with over 4000 locations worldwide.

Edit - according to Wikipedia they are in over 85 countries

I'm neither disagreeing or agreeing with you. I am simply pointing out that there are products like pads that are specifically marketed at each sex. The only reason that I can think of why this practice continues is that it works. Ultimately, I think that says more about people in general than it does about the companies that engage in this type of marketing.

Perhaps you should look at the disposable razor market. There isn't that much of a fundamental difference between razors used on mens faces and womens' legs, yet you have products segmented and marketed specifically for each sex.

You can also use PowerPoint for this.

These are nicely executed, and totally not what I expected.

You might want to try Postbox.

That was the first app I used after I abandoned Mail. It's also a cross platform license, which comes in handy if you also use Windows.