Cover-photo-2015-05-30_04_16_23__0000-1493520150530-3-1801m0f
Andrew Mitchell

Andrew Mitchell

Product Design Lead Joined almost 5 years ago

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  • 2 comments
  • 0 upvotes
  • Posted to Hone Safety Razor Kickstarter, Gorgeous Industrial design, Oct 19, 2014

    Hi Will

    Thanks for the compliment, I am currently hoping to work with a machine shop in the UK, and a lot of the fast turnaround that was required for the prototypes, testing, and iteration was done in Hong Kong.

    Hi Tim,

    The beard has been a learning curve for me too. I look forward to sending you a Hone razor at some point. I can't wait to get the product into peoples hands. Trying to make a new product in an area like double edged razors; I think your right that referrals and reviews will hopeful provide greater confidence.

    Thanks for your thoughts on the video. I have spend today re-doing both of them, and just updated the page. Hopfully they are a little more polished.

    Thanks again,

    Andrew

    0 points
  • Posted to Hone Safety Razor Kickstarter, Gorgeous Industrial design, Oct 19, 2014

    Hi Everyone,

    I am Andrew, the designer behind the Hone razor. Thanks for the feedback. I agree the video is certainly not a cinematic classic. My natural position would be to avoid becoming the face of any product. Having a personality attached to the design is often polarizing and my painful attempts at talking in front of camera get in the way of the product, but kickstarter is very much about putting yourself out there.

    On the point about having a beard, I considered shaving for the video. I actually only grew a beard in the last couple of months as I had always been clean shaven and didn't know what the challenges were for men who wanted to keep some facial hair in a tidy fashion. So rather than full shaving I have had to learn to clean up edges, top line my lip, and trim under the nose with the Hone Razor. I figured this gave me a more complete picture of the range of mens shaving requirements when I was only personally used to the one perspective of being clean shaven.

    Thanks for even mentioning my design in the same sentences as the Bevel and the Merkur. Both are beautiful products. On the point about grip, this was the main decision behind applying a textured finish to the razor. Although it is still a relatively fine finish the grip level it provides is impressive, even when covered in shaving soap. I might go so far as to claim that in practical application the handle provides as much grip as a chrome plated razor with a completely knurled handle.

    I was always aware the cost was going to be a challenge. It is always possible to increase the batch size and get the individual cost down, and it was very tempting to do so, as I'm sure I would have secured more backers on kickstarter by now. But my intention was to start a business, and the low turnover of these products is never likely to result in my ordering a batch the size of a kickstarter moment again. So going forward the cost of the razor would be what it is, and so this is the correct time to test if the market exists. It is a difficult balancing act.

    I hope that has offered some insight, any more feedback I would love to hear.

    Many Thanks,

    Andrew

    6 points
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