Be nice. Or else.
Joined over 4 years ago via an invitation from Matt B.
Matt hasn't posted any stories yet.
Conceptually, this has been happening for years in video games. Time spent, actions taken, leveling up, etc have yielded changes throughout the game (making things available, hiding them, etc). I would imagine users respond positively to gradual changes in a UI, especially with removing repetitive elements like labels. That said, it would be fascinating to have some data behind that theory.
I made this in about 7 minutes as a joke response to http://gradientsmotherfucker.com/ - it wasn't intended to be serious :).