Thanks Helena :)

We love sharing our knowledge & helping the Shopify community - so we decided to share our own playbook, checklists, and methods to help merchants secure a Shopify & Google Ads conversion tracking setup that works.

It’s a fact that GDPR comes with many challenges, and it is not always easy to find answers to these questions:

1. How do I add a GDPR on Shopify?
2. Are Shopify apps GDPR compliant?
3. Is using Google Analytics GDPR compliant?
4. How can I make sure that my business is GDPR-compliant?
5. How do I generate GDPR compliant in Google Analytics?
6. Is email pixel tracking legal?

We have prepared this guide to help you execute & improve your GDPR-compliant tracking and targeting. As Shopify experts, we are going to discuss the Shopify environment but the facts you can find here easily apply to all businesses.

Google Analytics apps are in high demand on the Shopify app store because GA is still the greatest reporting software on the market, and it gets better every year. As a Shopify Merchant you would want to use Analytics apps to:

1. Set up Google Analytics on your store easily
2. Enhance your reports on Google Analytics
3. Do the advanced settings with ease
4. Not miss any important feature or report

Truth be told, it is almost completely pointless to run ads if you don’t track your conversions properly. Without a steady conversion tracking setup on Shopify, you cannot optimize your ad campaigns, or spending, rendering the entire endeavor useless. We have prepared this guide to let Shopify merchants have an accurate Google Ads Conversions setup with the best practices applied. We have covered the following topics:

1. How to set up Google Ads Conversions on Shopify
2. What is Google Ads Enhanced Conversions and how you can set up
3. Best practices & toolset on Google Ads & Shopify connection
4. Primary & Secondary conversions
5. Common problems and solutions

Google Analytics apps are in high demand on the Shopify app store because GA is still the greatest reporting software on the market, and it gets better every year. As a Shopify Merchant you would want to use Analytics apps to:

1. Set up Google Analytics on your store easily
2. Enhance your reports on Google Analytics
3. Do the advanced settings with ease
4. Not miss any important feature or report

Here are the top GA Apps from the Shopify app store...

As a Shopify merchant, you have a big list of apps and solutions when it comes to GDPR. However, you are probably clueless about which ones are truly GDPR-compliant or which ones you actually need. We have made a list considering the best choices for you.

Dear merchants, we have some bad news for you: Showing a cookie notice banner doesn't make your Shopify store GDPR-compliant. What’s worse, even enabling the Customer Privacy setting in Shopify or using a GDPR app may not be enough at all. We know how important GDPR is to you as a Shopify merchant - and how many EU companies have been fined as a result of the regulations. Let’s make it clear first, though: This is not a scare story. We have just prepared this guideline to provide you with a bunch of reliable information to...

Truth be told, if you don’t have a proper Google Ads - Shopify integration and follow the best practices, it means something quite costly for you: losing a lot of money. You may complain about your Google Ads integration and the problems & errors & inaccuracies related to that. Also, your product feed, conversion tracking, and remarketing setup might disappoint you at some point.

The thing is, without a solid & steady setup, you cannot expect great results from Google Ads because it’s impossible for you to optimize your ad campaigns or spending. We have prepared this ultimate guide to let you have an accurate Google Ads Integration with your Shopify store.

Shopify has been providing merchants with unlimited opportunities to expand their businesses since 2008 - when it was first launched. Placing itself among the top e-commerce platforms with top-notch solutions and advantages for merchants and their customers, Shopify continues to deliver groundbreaking news and updates. So much so that, although we are just 5 months into 2022, Shopify has already announced 5 important updates that excite...

Here we are - on a very hot topic for you as a Shopify merchant: Facebook Pixel and Conversion API. We know that iOS 14.5 and all other changes that focused on user privacy were nowhere near helpful for you. At the end of the day, these changes caused a big disappointment because you saw a dramatic drop in your FB & Instagram Ads performances. On the other hand, Facebook Conversion API improved, and it works much better - but ONLY IF you complete all the settings correctly. In this well-crafted guide, you are going to discover the ideal way to set up your Facebook Pixel and Conversion API correctly, applying best practices.