Be nice. Or else.
New York User Interface Designer Joined almost 3 years ago
I think this usually happens when insecure stakeholders think their offerings appear "too simple" or "not powerful" and thus don't look like other "real" websites (like Amazon) that have tons of stuff going on.
The other more common aspect is probably that the strategies compete over the life of a design, thus everything ends up vying for eyeballs.
Maybe just me, but studying psychology or evolutionary biology as a means to improve one's design skills always gave me an icky feeling.
Always have been impressed with their work. Fun but not cheesy, and always maintains a secular, populist and friendly approach to the product without the usual cliches associated with meditation (bells, wind chimes, synths.)
I'd be interested in how a mobile/responsive version of this plays out, because a lot of this looks tough to address in that context.
I think I'm biased towards some of the things they were doing in the late 2000s, which seemed more clever in using grids, careful typography, and iconography. They felt very "print-like." In terms of current designs, I think the tvOS page and a few other Apple TV pages are vastly better than the newer stuff as well. Thanks for asking, by the way.
Cool, can I think at it?
I'll try to put it this way: I think there's a quality of creativity/magic/imagination completely missing, which seems at odds with a premium product that is supposed to fuel these kinds of concepts. I also think San Francisco as a typeface feels really forced here.
I do remember a time that I was inspired by their web design, but those days are clearly over.
Yeah, I've always wondered exactly what "hard work" is. I tend to think I work hard when I'm switching gears and staying busy, but no, I'm not picking lettuce. It seems like such a relative thing too, since you can compare any kind of labor to something infinitely worse, like, I don't know, the Gulag.
Be nice. Or else.
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